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A change in the AdSense tide?

Reports of record daily earnings

   
6:57 am on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I have been hearing from publisher's all evening with "Have you checked your stats?" and "are you seeing super-high earnings?" So far, I have heard from six publishers who have had record earnings today. These are publishers earning double and triple digits a day, some newer publishers and some publishers around since the beginning, and each in completely different keyword areas (ie. if one publisher's site was about watermelons, another's was on hockey sticks and a third on hedgehogs. Completely different areas).

But each has made more today (Tues April 13, 2004) than any other day in their AdSense earnings history. If one or two publishers had reported this, it could be coincidence. But six publishers in such different keyword areas, impressions and CTRs have all reported the highest daily earning total ever - and noticeable in a period when so many publishers have had record-low earnings (including at least a couple of those 6 publishers) in the first 12 days of April.

Could the AdSense team have received enough less-than-glowing feedback to make a change or a rollback to the "new and improved" AdSense that publishers have been experiencing since the beginning of the month? Was this April 1st - April 12th period the "New Coke" phase of AdSense?

There has been plenty of negative feedback to these new chages, with publishers threatening to leave and try competitors. But if publishers start recording record high earnings, will the first 12 days of April be shortly forgotten and AdSense will once again claim the golden image of being the best-thing-going for content site owners and hobby sites?

Timing is crucial, especially with Quigo's Ad Sonar poised to launch, supposedly this week. However, even that remains to be seen, since Ad Sonar has repeatedly pushed back their launch date. But for Google AdSense, having a competitor launch at a time when so many publishers are unhappy would be bad for AdSense and a dream come true for that competitor. And Ad Sonar could finally come through and launch this week, even if they wouldn't have otherwise, simply to capitalize on that publisher unhappiness.

Is this all just a mere coincidence? Or has there been a significant change in AdSense? There could have been an EPC split that is more favorable to publishers than it has been recently. Or the AdSense team could have tweaked their algo slightly so that publishers are getting better targeted ads than what was seen during the first 12 days of April, resulting in a higher CTR.

Are others seeing record or near-record earnings for Tuesday April 13, 2004? (Do make sure your stats have updated - some have reported much-delayed stats today, which often happens when there has been a change). Or noticed a significant change with better targeted ad or higher than normal CTR or EPC? Or anything else that could be attributed to a change?

Please, no gripes :) Keep it constructive and on-topic with what has changed with AdSense as of April 13th, why, and what it all means ;)

3:48 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yesterday was the best day since April Fool's day but it's still only about 50% of my best ever day.

Nice post Jenstar. Well spotted about the possibility of the A*sonar launch being behind possible changes at Adsense (though I don't believe much of what A*sonar say anymore).

Your post has sent Adsense crashing. Everybody's now checking their stats and the Adsense page is not currently accessible :(

3:52 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



Haven't broken any personal earnings records this week, but my earning are back to average levels.

I applied to **** last week but never received a confirmation e-mail. I assume they only reply if you get accepted?

4:10 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I applied to **** last week but never received a confirmation e-mail. I assume they only reply if you get accepted

That's rude surely! If someone's taken the time and trouble to fill in the form on the site the least you can do is say thank you. Or setup an autoresponder to say thanks.

I've filled in several applications on the A*sonar site using different URLs and different traffic figures thinking that if my traffic fell in one of the higher categories they would be more likely to reply. Not a chance.

So these guys can't keep a schedule, can't do what they say they'll do - even if that's their own launch, and don't know how to setup an autoresponder. Hmm

But I digress. I am happy to say that Adsense stats are available again. I'll keep an eye on how things pan out today earnings wise. As some have said, it'll take a few days before we know that Google has made some big changes. Jenstar, I hope you are correct.

4:19 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



One day does not the stats make....better than beginning of the month but still down to 3 month averages. Will wait and see if a bump in the road (read stalling tatic) by google or a reversal of some of the algo changes. Have learned one thing about the stats, that is that they are volitile at the best of times...at least the way that google gives them to us.
4:22 pm on Apr 14, 2004 (gmt 0)

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Yesterday was indeed a record day on my website! Highest for revenue, clicks, impressions.
4:24 pm on Apr 14, 2004 (gmt 0)

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No improvement. Still terrible compared do January.
4:27 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Monday was ok and tuesday was decent. However, EPC has been reduced substantially, about 40%. My site is extremely well defined and, when the adsense targeting is ok, pulls exactly the right kind of ads. Lately, targeting has been horrible. I didn't use the url filter before 4/2/04 and now have exhausted the 200 url limit. EPC has never been lower and I can only guess that irrelevant ads have resulted in a readjustment of my payout---all because adsense is generating off-topic ad placement leading to clicks which have a lower conversion rate for advertisers.
Who knows what Google is thinking. Someone else who posted had it right, though. They don't seem to be in a rush to fix this and, consequently, you can infer that they don't have very high regard for the publishers who host their ads. When a good alternative comes out of yahoo or msn, google will most likely suffer a massive defection, simply because they have squandered and destroyed a lot of good faith.
4:28 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



Up compared to first days of April but still down. It seems like they adjusted the dial. Now I'm only down 20% from March averages.
4:29 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



massive being just a small percent, however.
4:36 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



My EPC is rising however, is only at about 45 % of my pre-April 1 EPC.

I beleve these increases are up because of my efforts to filter non-relevant ads and by removing Adwords from poorly preforming pages.

4:36 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member crobb305 is a WebmasterWorld Top Contributor of All Time 10+ Year Member



My average earnings per day for April down 50% from Previous months.
4:53 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



monday was my all time high, since april first i was averaging 250% increase in revenues. Looks like CTR and revenues have gone down the drain since yesterday.
4:56 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



Due to a site getting very competitive online 'gaming' ads Tuesday, we hit our first five figure day today! (just barely) Don't know if it will stay though. Hope it does.
5:00 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



still very low
5:02 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



Five figure day? 18M run rate? that's what i'm talking about... congrats.

I hear these kind of numbers and all I can think is how big is the overall AdSense pie?

(sorry for the off topic post.)

5:06 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



whoops... $3.6M run rate. it's tax season, what can i say.
5:11 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Administrator buckworks is a WebmasterWorld Top Contributor of All Time 10+ Year Member



For average daily income, April has been my best month yet.

Tuesday was strong for me although not a record.

5:22 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Very nice funandgames, very nice indeed.

So what you are saying is that you are buying the beer?

Hmmm, forget beer... We are going for a steak dinner :)

6:17 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Based on the posts, it sems to have some changes on Adsense earnings during the last couple of days. I have two questions to ask Jenstar:
1. Are you unofficially the Adsense insider?
2. What is your status of Adsense earnings now comparing to prior April 1, 2004? So, you like to hear about other people's status but you don't want to tell yours.
6:17 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



For my account, today's stats have not been posted yet. Wouldn't this mean that the stats from yesterday (April 13th) are not finished updating yet? If it is finished, then yesterday was well below the average for the month. :(

Has everyone here seen updates for today already or do I have the odd ball account with no updates?

Keesha

6:26 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



keesha, updating has been getting increasingly flaky and delayed. On one smaller site I have with lower Adsense earnings stats are updated quite regularly. On a larger site I have the updating has been getting slower and slower.
6:35 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



1. Are you unofficially the Adsense insider?

No, I am definitely not on the inside at Google AdSense, lol. But anytime things change in AdSense for better or for worse, I tend to get a flurry of stickies, emails and instant messages. There was nothing "insider" in my post, but it was my own perspective after hearing from several about having record earnings on Tuesday.

2. What is your status of Adsense earnings now comparing to prior April 1, 2004? So, you like to hear about other people's status but you don't want to tell yours.

There are many, many, many threads in this forum where I have discussed my own account of how my earnings are, when members are discussing highs and lows in thee various stats. My stats are updated and I also saw record high earnings for Tuesday.

6:41 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



Regarding Tuesday April 13, highest rev day for me. In fact, April has been the best ding dang diddly month .. (have been with Adsense since the beginning).

Guess I've been pretty lucky with the recent changes. Lately traffic up (lucked out with last G algo and PR change) .. for Adsense, EPC up, CTR up (better targeting?) ..have made no significant page design changes .. in fact I've actually reduced the "in your face" exposure I was giving Adsense on some pages.

Wide range of sites BTW .. not overtly commercial in nature (i.e. not "review" sites) .. generally educational .. low graphics, "just the facts" info, directory style.

One more hint .. my SEARCH pages do VERY well.

7:50 pm on Apr 14, 2004 (gmt 0)

10+ Year Member




Tuesday was a record low - the lowest day for me since November 2, 2003, when I was just ramping up (ie- had not had AdSense on all my pages).
8:13 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Tues was the highest day over here also!

question:
"my SEARCH pages do VERY well"

please define / explain the above?

8:55 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



On Tuseday, My clicks and CTR broke my record high, but EPC dropped to lowest. Hope today it will catch up.
9:05 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Today won't be a record low, it's already beat that. I just wish the stats would update soon.
9:30 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



Tuesday was up 100% over other days in April and only somewhat below the March average.
10:12 pm on Apr 14, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



hey, my "grassy knoll" statement was ever so slightly tongue in cheek!

Google is getting bashed in an unbelievable way on these forums over the last few weeks - I too am happy to see the flip side of the coin. Don't think we should all forget what we "owe" (not only) google over the last few years...

10:28 pm on Apr 14, 2004 (gmt 0)

10+ Year Member



Have been an avid supporter of google, their business philosophies and approaches up until recently. Their shift in certain areas have drawn the "wrath" of their partners over the past few weeks, some deserved, some percieved. However it seems to me that changing a business relationship on a few hours notice is heavy handed to say the least. The letter was "smoke and mirrors", nothing of substance and not directly related to me. If they had taken the time to project the impact to "my site" (read revenue) I could have made a business decision based on this information. Sending me a form letter that gives me no direct information as to "my" impact is totally out of line in my opinion. In my opinion they deserve "the bashing" to perhaps understand that they have optioned their business model to now include individuals as business partners.

Like I said previously we will evaluate the algo changes, long enough to determine the impact, good or bad, then determine a course of action that maximizes our available ad space. When and if google doesn't give us a higher return then we will have no qualms about moving on. Their recent attitudes and secrecy towards the publishing community has ensured we will have "no loyalty" to them in the future.

I certainly hope they have reversed some of their algo changes of earlier this month, and certainly hope if they have that they will come forward and tell us that.

They have managed to get "public exposure" this month with Gmail and adsense changes. Like they say "don't matter how bad the press....its press".

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