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But each has made more today (Tues April 13, 2004) than any other day in their AdSense earnings history. If one or two publishers had reported this, it could be coincidence. But six publishers in such different keyword areas, impressions and CTRs have all reported the highest daily earning total ever - and noticeable in a period when so many publishers have had record-low earnings (including at least a couple of those 6 publishers) in the first 12 days of April.
Could the AdSense team have received enough less-than-glowing feedback to make a change or a rollback to the "new and improved" AdSense that publishers have been experiencing since the beginning of the month? Was this April 1st - April 12th period the "New Coke" phase of AdSense?
There has been plenty of negative feedback to these new chages, with publishers threatening to leave and try competitors. But if publishers start recording record high earnings, will the first 12 days of April be shortly forgotten and AdSense will once again claim the golden image of being the best-thing-going for content site owners and hobby sites?
Timing is crucial, especially with Quigo's Ad Sonar poised to launch, supposedly this week. However, even that remains to be seen, since Ad Sonar has repeatedly pushed back their launch date. But for Google AdSense, having a competitor launch at a time when so many publishers are unhappy would be bad for AdSense and a dream come true for that competitor. And Ad Sonar could finally come through and launch this week, even if they wouldn't have otherwise, simply to capitalize on that publisher unhappiness.
Is this all just a mere coincidence? Or has there been a significant change in AdSense? There could have been an EPC split that is more favorable to publishers than it has been recently. Or the AdSense team could have tweaked their algo slightly so that publishers are getting better targeted ads than what was seen during the first 12 days of April, resulting in a higher CTR.
Are others seeing record or near-record earnings for Tuesday April 13, 2004? (Do make sure your stats have updated - some have reported much-delayed stats today, which often happens when there has been a change). Or noticed a significant change with better targeted ad or higher than normal CTR or EPC? Or anything else that could be attributed to a change?
Please, no gripes :) Keep it constructive and on-topic with what has changed with AdSense as of April 13th, why, and what it all means ;)
I work hard on my sites, adding quality content pages and other resources on a weekly basis. Unique visitors and page views go up each and every month with a steady but much smaller increase in AdSense income.
It seems like I have to work harder and harder to increase earnings just a little bit from moth to month. Hopefully that will change after AdSense works out the bugs and decides on payout formula and sticks with it for a while.
I can only imagine what's happening to the webmasters who aren't aggressively building their sites.
Still, it's an improvement on the previous awful clickthrough percentage of 1.1 - 1.3%.
My Story. 3-22 I had the best CPC I have ever had for a day. 3-23 was pretty good as well. It stayed average 3-25 Where it dipped a little bit not too much and on 3-26 a hammer went down on me. My CPC went in half. It went back up the next day and was pretty normal maybe a little lower than I had been getting but not enough to scream about. Then 4-1 I got hit even harder than on 3-26. It stayed low until the 5th when it went back to normal and it has stayed that way. The past week I have had some steller days.
Well, its official here, I am leaving adsense ASAP. I was receiving anywhere from 50.00 - 150.00 per day with adsense. Now, its down to like 5.00 - 10.00 per day. Its not worth it. I guess Google has succeeded again in getting rid of clients. I run ecommerce sites, not comunity sites, or anything else. So people had pretty good targets when the ads where shown. Anyway, been speaking to some others, and they have had it with nosense also. Heck, I believe ad sonar or even bid clix is paying better than nosense. Anyways, congrats to Google on this new move. This is why I love Google so much.
I guess anyone leaving AdSense will feel free to share exact numbers - no worries about TOS.
However, I still think Adsense helps me lessen the impact of my advertising costs, and is still worth it overall.
Like i've said many times before...whenever things go sour, I use it as a perfect time to expand and increase the efficacy of my sites.
and so should you all... :)
My conclusion before seeing this thread? G is working out kinks with its new algo, and in order to avoid mass desertion, they made a decision to throw some cash around.
Saturday the 10th was the one day since April 1 when EPC and CPM were back to their old levels. But that turned out to be a one-day wonder.