Forum Moderators: martinibuster
I am beginning to be convinced that all the good advertisers are jumping ship and leaving Google in droves rather than putting up with the waste of their money.
I don't beleive they are simply opting out of the content network as I have also seen MFA's in the serp ads beating out good companies for placement.
I actually killed off a ringtone ad! Has nothing to do with my sector....grrrr..
End of rant
An
After two 20 hour days running down the bad ads I get my reward. Yesterday was the lowest income all year and, or you ready for this?
At 1:30 PM today I had less than 100 clicks on the regular amount of page views and earned...tada...8.00...yep, time to look at other options. Still gonna give them a month to see what happens, take me that long to decide which way to jump.
Ann
Ann
I'm going to wait until fall and see what happens. Hopefully more legitimate advertisers will start using adwords in the fall. If it wasn't for the necessity of checking ads and filtering out the inappropriate ones I wouldn't even consider dropping AdSense. I can live with slumps now and then but I don't don't want my visitors to get ripped off by some give away or other shady ad.
It's always smart to mix in some affiliate programs. I use Amazon to sell books on my topic. It makes 1/4 or less of what I earn from AdSense but I pick the books so I don't have to be concerned about filtering out ads like with AdSense. I'm thinking I might branch into some other Amazon products that compliment my site.
Thanks annej for sharing that! I haven't had much luck in the past with Amazon but am giving them another try as of now.
Looks like it is getting time to go afilliate.
Why not use AdSense and affiliate programs?
The two serve different purposes. On my travel site, for example, affiliate programs work well for products of broad general interest such as hotels and car rentals, but AdSense lets me earn revenues from pages that (because of their topics) wouldn't be likely to generate affiliate sales.
That is the route I was planning to go. :)
Ann
I am beginning to be convinced that all the good advertisers are jumping ship and leaving Google in droves rather than putting up with the waste of their money.
We certainly did. We ran very appropriate keyword adverts through Adwords, no misleading or trickery involved (which I consider made us a 'good' advertiser). But it just wasn't viable, so we stopped using Adwords.
Matt
I am beginning to be convinced that all the good advertisers are jumping ship and leaving Google in droves ...
It's possible that advertiser turnover has increased. We have no way of knowing. But I continue to see plenty of good advertisers on my own site, including established companies that have been running direct-response advertising in publications like THE NEW YORKER and THE NEW YORK TIMES BOOK REVIEW for decades.
It's important to remember that Google now offers more options to advertisers than it did in the beginning, such as:
- Separate bidding for the search and content networks
- An increase in the number of domains that an advertiser can block
- Negative keywords
- Site-targeted CPM ads
Also, the supply of inventory may be growing faster than demand for certain keywords or in certain sectors. If you're one of 100,000 publishers with a site about widgets, you may be competing for high-paying ads, while the 100 publishers with pages about whatchamacallits may be awash in ads from advertisers who are desperate to reach prospects for their high-priced and highly esoteric products or services.
The bottom line is that AdSense is maturing as a direct-response medium, and money is probably being spent more selectively by advertisers who are comfortable with AdSense and have learned how to use it effectively.
