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May 5, 06 Weekend: eCPM Down?


greedy player

2:28 pm on May 6, 2006 (gmt 0)

Since 5th may my adsense eCPM has dropped about half... this is a serious problem because my daily income has dropped half to.

Anyone else experiencing half ecpm? since 5th May.


12:47 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Can I commend to you my poem about the sound of seaweed baking on the beach (4th message down):


(Any readers devoid of a sense of humour, or with high expectations of poetry, click entirely at their own risk)



12:53 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I already knew that one, but it's still an all time classic in the collected works of the Great Blue Poet!


1:14 pm on May 8, 2006 (gmt 0)

Anyone know what day 16-18 year olds officialy broke or break up for the holidays?

For the UK? Not until about 14th or 21st July just depending where one lives.

Another theory is maybe everyone at school has finished and a niche which involves teens might die at summer, this is me out the boat for a few months.

Don't kids spend more time on their computers in the summer gaming etc? Well, the ones that are not hanging around the local corner shop creating a nuisance of themselves anyway:-)

Unless your niche is doing their homework for a fee?

Don't shoot me if I'm wrong!

greedy player

1:26 pm on May 8, 2006 (gmt 0)

Optirex they probably all dodging school right now to be honest some of them are leaving and my niche actualy involves the school leavers unfortunately... so their probably all in the wood somewhere hiding from their teachers.

I found that holidays were the worst of periods however Eater Sunday was amazingly better than most days for traffic... christmas was down possibly for obvious reasons, pre-christmas was amazing.

Personaly I think that a holiday can be two things for kids, a chance to sit around at home all day on My site or out playing with friends/ abroad etc.

Not really got much of a chance compared to when they are at school and must be home at around 8-10pm. (my highest peak).

Fact: My database shows a majority of all my members are UK 16-17 Teens.


1:36 pm on May 8, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

Thank you, humblebeginnings, an artist likes feedback that shows his work is appreciated.

Or, at least, that's what artists I know tell me :-))


5:12 pm on May 8, 2006 (gmt 0)

I appreciate your work 21_blue. Both for its application to AdSense and as a homesick beach dweller living in the desert. I do miss low tide on the Pacific but I'm not a fan of low tide on my AdSense Reports.


12:28 pm on May 10, 2006 (gmt 0)

My eCPM started dropping around the start of May and has continued until it is now about 1/3 of what it was originally. This has taken my business from comfortably employing two people to barely employing one. There seems to have been no trigger at all; all advertisers are the same and in the same position. Our traffic is seasonal and is currently growing hugely.

Obviously very concerned we wrote to Google, assuming that as they are presumably making us much money as us from the advertisers they would show some concern. The first response was the stock "you've been smart priced one" which we brushed aside. The second was actually written by a human being and contained some interesting information: "The recent changes to advertiser pricing have affected all publishers in different ways". The implication and general tone of the email is that there has been a recent system wide change in pricing policy.

I find it astonishing that Google would make such a serious and potentially catastrophic change to their system with informing their customers. Many of their recent actions seem to demonstrate that they aren't a company that thinks things through very well. Our account is (was) worth about $90k a year to us and I assume an equivalent amount to Google. To continue our business we're going to have to go to our main advertisers directly (something we didn't want to do before, which is why we used google). We know they're willing to pay more than they are at the moment so we will probably end up making more money ourselves and google will be losing $100k a year. Not a brilliant piece of business I'd have thought.


8:01 am on May 11, 2006 (gmt 0)

10+ Year Member

The date is right on. I hope google switches back to their old algo. My CPM dropped. Its gonna be tough summer.


10:28 am on May 11, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I've seen a reduction as well. Maybe advertisers really are pulling back budgets.


4:55 pm on May 11, 2006 (gmt 0)

10+ Year Member


A very interesting story to say the least! Information like this, however, would be perfect fodder for a new thread rather than attaching it here where many might not see it due to this thread's waning interest and existance.

Hope this reply bubbles it back to the top for a whilw so more can read your comments.


This 40 message thread spans 2 pages: 40

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