Forum Moderators: martinibuster
So the best way to do this is preview all the advertisers who are showing up on your site. Filter out the MFA sites, the ones that don't provide anything to someone who clicks other than more ads. You can ASSUME (and it's only an assumption) that ads for real products and services will pay better than ads for MFA sites, at least in the long run.
David_uk has reported doing this, and believes it caused a gradual rise in his EPC.
The Adword Program is not just for the wealthy sites. If you start blocking all of sites that have less revenue to spend on advertisement it will probably come back to bite all of us smaller publishers.
I personaly do not block any of the advertisers and hope that advertisers don't block my site. I don't think any of us want to display public service ads.
Maybe some of the more eloquent posters here at WW can explain this thought a little better.
Forgive me if I am wrong; But, I don't believe that ads should be blocked just because they are low paying.
The Adword Program is not just for the wealthy sites. If you start blocking all of sites that have less revenue to spend on advertisement it will probably come back to bite all of us smaller publishers.
I don't block ads because they are low payers. Truth is that I don't know which ads pay well or poorly.
I've got two main reasons for blocking ads.
1, I am keen to protect my online reputation for running a respected, quality website. MFA's are counter productive to this.
2, MFA's cannot possibly pay well, so why have them? Especially if their presence is preventing a proper advertiser (small or large) who is trying to target my visitors having their ad shown on my site.
I take the point about small advertisers, and if they are a genuine advertiser I would never block them. Genuine ads (and MFA's) can come from small publishers or larger concerns and I make no distinctions. If it's a genuine ad it stays, if it's an MFA it gets zapped.
Ads on Google are like seats on an airplane - you never know how much someone paid.
The value of filtering is to make the ads more relevant to your audience. More relevance = more clicks = rewards from smart pricing. If your page is geared to people that collect antique glass widgets, it is not that likely that they will be interested in machinery for factories producing titanium widgets for airplanes.
If your site is about the disease widgetitis, what is the value to your visitors of seeing ads that say "Buy widgetitis on CBay!" - probably close to zero. In fact, CBay and other large merchants are probably getting a deal on advertising because this type of ad reinforces their brand name and is cheap if someone clicks, free if not.
But surely a good approach is to filter our some of the dross and then use the PSA link to show other paying adverts?
How do you know if ads are mfa do you type in the actual address ad go to it directly to check the advertiser out I know you can not click on the ad on your page being displayed by google or do find out another way, please let me know
Download and use the Google Adsense Preview Tool. It has been a valuable tool for me.
There's also a way to right-click and copy the URL but I'm nervous about that causing a click....
There's also a way to right-click and copy the URL but I'm nervous about that causing a click....
Right click over the ad and then select COPY SHORTCUT
Open a new browser window and paste the url into the new window.
Somewhere in the huge long string (at the end usually) is the landing page URL. Strip out all the crap before and after the landing page URL and you are left with the info you are looking for and can visit the site without fear.
Obviously use the preview tool where possible, but failing that the above works fine.
I'm not sure if it made my epc rise, but i've never seen an ill effect from this, and i believe this makes more of MY visitor's clicks lead to conversions (because they actually land on a page which allows then to convert).
Open a new browser window and paste the url into the new window.
These days I add an extra step by pasting the url in a text editor first and then pasting to a browser.
where can i get the google adsense preview tool and what does it do
all is explained here:
[google.com...]
can you people confirm this for me please
thanks agian
Forgive me if I am wrong; But, I don't believe that ads should be blocked just because they are low paying.
Well that's why there is competition, they can peddle the low paying ads elsewhere.
I charge a nice premium for sponsored ads on my site in addition to using AdSense, and charge a heck of a lot more than my nitwir competitor that just about gives the space away for free.
Not saying the lower paying ads have no home, but my competitor appears to happily want them while I do not, and I'll hazard a guess that if Google let me set my base rate for ads running on my site in AdSense that both Google and I would be making more money.
However, if they want to let the dregs pay squat for prime traffic they know best.
Not.
Yes you can click on the ads you see in the tool and the clicks wont be charged to advertisers or count as a click on your account.
Problem with the tool is that the ads you see are not necessarily that ads that have shown, or will ever show. It's merely a selection of ads that *could* show. In my experience I see ads in the preview tool that have been blocked for months, and ads I've never seen appear. If the ad is showing on your page then that's good - you can use the tool to block, but I never block on the basis of seeing the ad in the preview tool. I have to see an ad appear on site before I consider blocking or not.
t's merely a selection of ads that *could* show.
The preview tool was probably designed to provide a general indication of targeting. As far as this is concerned it does it's job quite well. However as David mentioned forget about reliability when it comes to rigours MFA and junk site screening exercises.
[edited by: Scurramunga at 7:49 am (utc) on Mar. 1, 2006]
Blocking MFA sites may actually be cutting off your nose in spite of your face. Many affiliate sites make very good money with great margins and have decent advertising budgets. I don't block any adsense ads, whether they pay 0.05 or 1.00+.
Just my 2 cents..
No , I don't have any analytics tracking currently. I have seperate landing pages for each source of traffic (ie: Google Adwords, Yahoo, MSN) and place source codes on my affiliate links which tells me from which page the lead originated. I really can't track a visitor all the way to conversion since I can't track individual visitors past the click through to my merchants.
I was able to copy the ad's destination URL, and copped out all of the adsense information before the URL.
Basically everything after the &adurl= is what we need right? And also remove everything after the &client=ca-pub...
Anyway, cool. It works, I can see the pages.
Now, how can I judge if it is in my best interest to remove the add?
If I get ads which are totally irrelevant, is it in my best interest to block those advertisers? Or should I let them fly?
My site is pretty focused, but since it is a blog, sometimes I get some ads which are pretty unrelated to my general site.
- Harvey
It does not matter what they pay per click, because they are just another "layer" between the real advertisers, and you the publisher. There is x amount of advertising revenue to go around. Why share it with a bunch of directories, fake search engines, MFAs, etc?
The less of them there are the more advertising revenue for the REAL publishers.
Plus... Every time someone clicks an ad on a genuine site to goi to a genuine seller of products and services and gets an MFA then they are far less likely to ever click another "real" adsense ad.
It ruins the credibility of adsense. They hit the back button when they see YOUR real page because it has adsense! I do this already! The rest will follow.
Ban them all. My revenue increased from 2.5k to 3.9k since I started doing just this. Thats why my filter is FULL.
I sugest everyone goes through the US and UK ads (with the preview tool) and checks as many pages as they can. Ban the root URL of all of these. Not the www, but the xyz.cxm part. Just tick the box and copy and past the relevant part in. Then sit back and watch your revenue go up massively.
Blocking MFA sites may actually be cutting off your nose in spite of your face.
Actually it would be cutting off YOUR nose, not mine.
MFA sites earn a living from arbitrage, which is basically buying the traffic at a lower cost per click and earning more from a higher cost per click.
So, unless I just woke up in the back of a turnip truck, your presence in my block of ads is potentially blocking that higher paying click that you crave for yourself.
Next time you blow smoke, please don't use such a cheap cigar ;)
