Forum Moderators: martinibuster
I disagree with some of the earlier posters regarding blocking MFA sites. I own one of these sites, although I do have more content than most, and I am currently paying publishers on one of my ad groups $0.68 per click. Some ad groups , I only pay 0.05 per click. It depends upon the keywords.
So do you make good money from buying traffic and getting the visitors to click the better paid ads on your site, or is it just pennies?
Do you do what a lot of MFA's do and block other MFA's from your site? That act in itself is an interesting one.
Incredibill makes a good point -
your presence in my block of ads is potentially blocking that higher paying click that you crave for yourself.
There is a distinct difference between ads that have a product to sell and those that don't. Genuine ads that complement the site add to the experience of visitors, and give us the best return on our hard work. I've been using a tracker for a while on my site, and the visitors who click on genuine ads often have the highest number of page hits - they DO flip back and forth between advertisers and my site.
MFA's do not enhance the browsing experience, and once you lose a visitor to an MFA they don't return.
Why should any of us allow MFA's on our sites?
Now for some higher quality smoke..
That's just business my forum friend. If I can get visitors for $0.10 and send them out for $0.40 on average with a combination of affiliate programs and AdSense, then I'm going to continue. What's wrong with a middleman anyway? If we removed middlemen (ie:affiliates), then overall sales would actually fall and "liquidity" in the marketplace would be lost.
I do actually have original content on my pages so I'm not a 100% MFA site. I'm more of a content/MFA hybrid, if you will. I'm sorry if I upset some of you purists out there.. my apologies.
Just my biased opinion, of course.
Most of my profits come from affiliate arrangements. I don't just bring in visitors from PPC and send them out through AdSense. I really want to encourage them to visit my merchants instead. AdSense is really just an advertising "rebate" for me. I've actually considered removing them from my pages to see if it improves my affiliate conversions.
The $0.10 to $0.40 ratio from my previous post is accurate although I focus on mainly financial product leads so my payout may be a bid higher than most.
If we removed middlemen (ie:affiliates), then overall sales would actually fall and "liquidity" in the marketplace would be lost.
Well, we are used to defensive smoke from MFA publisers. I do wonder if this is something you'd like to be true, or there is any actual hard evidence to back up this notion.
I also think that MFA's and affiliates should not be blurred into one. If I sell a book on my site's topic via my site, that is an affiliate sale. It's a hand picked product I think my visitors will be interested in. That's an entirely different thing from an MFA IMHO.
That's just business my forum friend.
I know, I've played that game myself.
Fortunately for me I make enough using organic traffic that I decided to give up the PPC game for a while because it's more work and anyone that reads enough of my posts know I'm all about the best paying low hanging fruit with the least risk possible.
The Achilles heel to your business model is that if enough AdSense publishers block your site then you lose one of your streams of traffic....
Regardless, I hope you all prosper regardless of your business model.
Since I make most of my living being a consultant/programmer for investment bankers, I have to agree that *some* middlemen are vital for market liquidity (ie the ones that pay me!). But I remain unconvinced that MFAs are a GoodThing(TM), at least in part because of the scamming and scaping and general SPAM and theft that it encourages by the more stupid/unethical MFA-ers.
Rgds
Damon
