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I'm wondering if I'm seeing a decline from adding a second ad unit to pages. About 3-4 months ago I added a second ad unit and my revenues rose nearly 60%. Now I'm seeing a decline of about the same. Could it be that the extra ad units caused a drop in SERP results that cost the same as the initial revenue increase?
2003: 60k impressions, $246
2004: 100k impressions, $256
2005: 37k impressions, $236
my eCPM is way up on previous two years but traffic lost due to Bourbon and other updates. Have worked hard on increasing quality of ads and traffic and has really paid off. Now Jagger looks like it will up my traffic a bit too. If I can hold my eCPM up high, my earnings are going to go up too.
If you sell your house (that you bought for $200,000) for $500,000 and later find out your neighbor sold his for $600,000, does that mean you "lost" $100,000? No, it means you made $300,000.
We've had a few bad months because our costs have gotten out of control and all ad revenue has been a little weak. Much as I hate to say it, we have actually lost money -- meaning we spent more than we took in. I may have to fire myself.