Forum Moderators: coopster
New members register, and an opt-in e-mail is sent automatically. The e-mail asks users to click on an html link, and then to input a code to opt-in. It uses PHP and MySQL.
I'm finding that almost a third of registrations do not opt-in? Around 200 from 600 so far.
Any suggestions? Many thanks.
I wouldn't really use the term opt-in for account sign up. Those are primiarily confirm email addresses and to make sure accounts that are activated will be active.
Yes, I'm refering to sign up. A couple of reasons crossed my mind.
It could be because spam filters are rejecting the e-mails, and having signed up, members never receive the opt-in e-mail. Perhaps changing my outgoing e-mail address would overcome this?
Or, it could be that the opt-in e-mail is received by the sign up, but they do not have HTML enabled e-mail, so cannot click on the link to opt-in.
Or is could be that 30% decide not to bother to opt-in. This seems a high figure to me.
Any ideas? Thanks.
here are some threads that might help you figure some things out.
Newsletters and Avoiding Spam Filters [webmasterworld.com]
PHP Registration Emails marked as Spam [webmasterworld.com]
AOL blocking emails [webmasterworld.com]
properly crafting your email headers
making sure the mail server is set up properly
meticulously analyzing the content of the emails to remove spam flags
among other things
Another thing you can do is bug the emails to help you understand how many emails are actually getting opened and of those that are opened what percentage actually click and verify.
