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Google Shows Non-Contextual Ad on Bottom of SERPS

Promoting DaVinci Code Movie

   
9:49 pm on Apr 27, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Anyone else see the DaVinci Code Promotion at the bottom of the SERPS?

Is this the first time they've done a (assumed) CPM deal to show an ad at the bottom of the SERPs?

Hollywood bucks have been hard for Google to sell because of their uncluttered SERP pages, something Yahoo could easily do from their properties. New revenue stream.

9:52 pm on Apr 27, 2006 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Not seeing it. Tried a few different searches.
10:03 pm on Apr 27, 2006 (gmt 0)

WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I've seen television spots for something like a "Da Vinci Code Quest on Google." Have not seen anything on the bottom of the SERPs as yet.

But, if I search for Da Vinci [google.com], up pops a Google sponsored Adword for the contest in the sweet spot (wonder how they managed that?), a "New! Crack the Code" teaser (guess they aren't too sure of the power of the Adword ad just above it), and a one box to find a theater.

10:05 pm on Apr 27, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



No, what I'm seeing is NON-Contextual. In other words, I can search for Jeff Stryker and the Davinci ad is at the bottom of the page, regardless of context.

Maybe they're geo-targeting specific cities.

10:15 pm on Apr 27, 2006 (gmt 0)

WebmasterWorld Senior Member jimbeetle is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Now I got it. If you search for something related to Da Vinci the promo stuff shows up top. Non-related as MB pointed out it runs at the bottom of the SERPs. It's unobtrusive enough that I didn't notice it at all today until Roger posted about it.
 

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