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joined:Jan 30, 2004
joined:Jan 30, 2004
Findwhat pay per call listings are now found in Google. I don't know if the TOS here will allow a link but I see hundreds of FindWhat paypercall listings on G. (organic)
I read here the complaints of so many disgruntled advertisers who use FindWhat. I am not in that camp right now.
Right now, FindWhat is obviously in trouble. They seem to be trying a move to quality (by eliminating the non-converting affiliates from their network), but I think that, barring a serious turnaround or a miracle aquisition, the stock is headed into the fifth circle of bankruptcy hell along with Enron and Worldcom.
Stepping onto the side of devil's advocate, however, it's a stock that has been battered, perhaps unfairly. As I already mentioned, it IS trying to weed out the bad apples that aren't converting traffic, which (in and of itself) is a good idea in the long run. If the advertisers don't make money, the advertisers will leave. If the advertisers leave, you have a bankrupt company. If (and it's a BIG if) FindWhat can successfully rescue advertiser ROI, it stands a great chance to become a great turnaround story and a great turnaround stock.
I think one of Wall Street's largest flaws is its tendency to take short term results (of one or two quarters) and extrapolate them out forever. In my opinion, the best way to beat the market is to find a stock where the extrapolations are overblown and wait until the landscape changes and the downward extrapolations turn into upwards extrapolations.
The problem is that many times, these extrapolations can be accurate. While we remember the turnaround stories, there are hundreds more stories of companies that cannot correct a horrible tailspin and fade into oblivion (and go bankrupt). I'm not confident enough at the moment to predict which way FindWhat will go.
We were with FindWhat since the beginning and enjoyed some nice traffic at a low cost.
We then noticed that some of the more visible terms were being whacked with sudden increases in clicks that couldn't be explained from normal search patterns.
We cut those out and then early this year we just let our account run out.
We haven't missed them.
It's not surprising to me that their stock is falling. the fact that they have any advertisers left at all is surprising.
My guess also is that they will not make it past 2005 in their current form.