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Does this market capitalization sound right for LookSmart & Overture?

market capitalization of two of the biggest ppc providers

         

jeremy goodrich

1:44 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member




Overture, with a market capitalization of $669 million... Looksmart, at $328 million

from an article on Google :)

That makes Overture, Alltheweb, and Altavista (bought by Overture, right?) worth only double what LookSmart is worth...that doesn't make a lot of sense to me.

If we are valuing them on their partnerships - Overture & LookSmart - they both have MSN.

But, Overture has Yahoo, Alltheweb, Altavista, etc - lots more, right?

I guess I'm just a bit confused...seems to me (what with Overture having a patent on pay per click stuff - and suing Google for it) that Overture with a projected revenue this year of $1 billion - should have a much higher market cap.

Perhaps I am rusty on my finance / accounting skills. :) Would another member kindly point out what (I think) I'm missing here?

Chicago

1:51 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Jeremy,

O's Marketcap is infact 688.8 M.

Market Cap = Price of stock x number of shares outstanding.

O's market cap has taken a huge hit over the last five months. So keep in mind we are talking about a function of the stock price. It is a guage of the value of a company at a given moment in time.

Take a look at its price to earnings ratio, earning per share, earnings estimates, debt ratios, and managment team to gauge whether you think this market cap is a fair characterization of O's worth, or simply a really good buy for a competitor or a wanna-be player;)

[edited by: Chicago at 1:55 am (utc) on May 9, 2003]

Mardi_Gras

1:54 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Would another member kindly point out what (I think) I'm missing here?

That market cap = (stock price) X (# of shares?) :)

Unless the other factors persuade investors to bid up the price of the stock, they have no impact on market capitalization.

Of course, maybe investors are staying away from Overture because they are dumping all their money into Amazon - now THAT'S a market cap that makes no sense. Investors spend a fortune on a company with a proven history of losing money and bybass Overture, one of the few Internet companies which makes money.

But what do I know - I thought Amazon was overpriced at $8 :)

Chicago

1:58 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Yea, it's strange isn't it Mardi_Gras?

O has PE of 12. Remember when PEs used to not exist for Internet companies - still the case for AMZN.

Mardi_Gras

1:59 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I should note that Overture's cost of sales - essentially, the money they pay their search partners - has increased dramatically recently and there is no doubt a fear that the search engines will wring every penny out of Overture's profitability as they look for ways to make money.

Chicago

2:01 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Love this topic.

Yea, again Mardi_Gras... they are at their mercy.

Hence the recent restructuring moves, and what likely appears to be a very high likelyhood of acquisition in 12 months or less, not because of revenues or contracts, but because of PPC technology infrastructure relative to current price.

[edited by: Chicago at 2:02 am (utc) on May 9, 2003]

Mardi_Gras

2:01 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Remember when PEs used to not exist for Internet companies - still the case for AMZN.

Yet they keep buying the stock...I'm not sure if the better analogy involves lemmings or moths near a bright light :)

jeremy goodrich

2:02 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Makes sense. They have added some neat toys to Alltheweb, but they need to increase their 'freshness' or something to really compete with Google.

Perhaps that is what they are missing - to make it appear to be a more valuable buy?

That was why they bought two engines, I thought, to do something in the 'free listings business' in a bigger scale.

Oh, and thanks for explaining the financials - that was what I thought market cap. meant. :)

As to the rest, I'm not in the market to buy anything, so...not going to look up all those terms you mentioned, Chicago -> but next time I need to know something perhaps I'll just shoot you a sticky, lol.

Chicago

2:07 am on May 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you know, we all buy books from amazon, so lets be moths and buy their stock. it doesn't matter that their current market cap at 12 BILLION dollars is the size of the entire economies of some nations and that they earn no money per share. it is about them dang...book moths;)

O though....