MSN now using it own PPC program, Overture listings dropped down...

Strangle that it hasn't been talked about much...

[S_E_Zero]

We finally see a 3rd party site talk about the new MSN PPC program but still they don't talk about it fully and have mny of the facts wrong, but you can read the Bloomberg article about the new MSN PPC program here:

[bloomberg.com...]

Personally I think its really funny that it took someone this long to figure this out as MSN has been doing this for awhile now and has already changed the entire MSN site to run thier own ads above Overture ads.

Who are these people that don't want to be known as almost all of us in the SEO business have known about this program for along time and many companies are making good use of it.

But I guess it took Bloomberg's people a while to catch on to the new advertising system or maybe MSN wasn't about to go "public" with this till then worked out all the details to Overture as now most listings on MSN don't show Overture listings at the top, so they'll be losing lots of income on that deal.

[seth_wilde]

Sorry but I think your mistaken, Although MSN has been offering contract based advertising buys for large adverstisers (and showing them above overture results) for many years. The auction based system that they're supposed to be announcing tommorow to directly compete with overture and adwords is new.

[shorebreak]

Agreed, this is nothing new.

Hey, was that a UFO that just flew by? Oh, no, just a seagull...

[S_E_Zero]

"Sorry but I think your mistaken, Although MSN has been offering contract based advertising buys for large adverstisers (and showing them above overture results) for many years."

Its not really for just large advertisers, its just anyone that actually has enough money to play the game and yes this is what I'm talking about as this is been on MSN for along time and they just haven't let the average joe know about it.

This is an MSN PPC program and it does power most of the major terms on MSN so if your clients think buying #1 in Overutre gets them #1 in MSN you better correct them as this issue has been something many SEO people didn't understand.

[seth_wilde]

"yes this is what I'm talking about"

Which is completely different than what the bloomberg article is talking about. Although you can be charged on a cost-per-click basis with the current system it's not auction based and there are contractual obligation required (I know at one time they were wanting a 50k commitment) that leave small advertisers out in the cold. The new system will be modeled after the adwords/overture systems that are auction based and much more inclusive for small advertisers. Not sure what MSN plans to do with their current system, but I wouldn't be suprised to see it phased out..

[Wlauzon]

The new system has nothing to do with the $75k or so contracts that they have had for a while. It will be in direct competition with Google and Overture ads.