Espotting - Not many clicks?

[Andrew Thomas]

Ive been using espotting pay per click for over two weeks, I have 12 keywords running and all are within the top five. The keywords ive chosen are popular ones (one or two keyword phrases)

I have had only 3 clicks within two weeks, do you think their would be a problem with espotting, or people just are not clicking on them. I also use google for 1 keyword and i get about 20 click per day, for one of the same keywords that i use with espotting?

any advice

thanks

[ppg]

perhaps its just down to demographics and your industry?

I've got parallel campains running on OV and espotting, get probably 10 times the traffic from OV

[Andrew Thomas]

>>demographics and your industry

Maybe, but ive entered variouse other keywords too, eg UK ******, kent *****, london *****.

Also I know my clients industry is popular, due to the clicks he is receiving with Google PPC.

Strange and confusing?

[Bobby_Davro]

Perhaps you could try pushing them up to the top 3 and see if you get a significant increase in clicks. 5th position will cut you off from a lot of impressions.

[Andrew Thomas]

BobbyD,

Most of them are in 1st to 3rd place, only a couple are 5th......

[Bobby_Davro]

Have you had a look at the Espotting suggestion tool to find out how many searches these phrases get then?

[espotting.com...]

[Andrew Thomas]

All keywords range between 20 and 150 clicks within the last 30 days

[Bobby_Davro]

I believe that the right hand column tells you how many *searches* there have been on that phrase, not how many clicks. This number may include every call to the Espotting server; so that results 1-3 count as one search, 4-6 as another and so on. Also a number of recorded searches may be caused by automated searches - from affiliates and search engine spiders.

Thus if you are seeing 20 to 150 searches last month, then you should only expect 0.6 to 5 *searches* per day on your phrases, and only a proportion of those will be from genuinely interested users. Obviously an even smaller proportion of those will turn into clicks.

[sem4u]

I would suggest adding more keyphrases if you can. Use the suggestion tool and add more keywords.

[Terrier]

You need to be in the top three to appear on ask UK, this is the one in my opinion for good UK traffic (buyers).

5th Postion will just get you in for the yahoo UK results minimal traffic, the rest just dont matter.

Other than that it may just be down to your target market as others have suggested.

Overture may be good for you I do find in my market however it is much more expensive.

I did see some very odd bids today 1st two results biding £6.46 and £6.47 3rd result 0.5p no wonder the ppc engines are doing so well when people bid like this.

[Mikkel Svendsen]

> Also a number of recorded searches may be caused by automated searches - from affiliates and search engine spiders.

Bobby_Davro, search engines spiders do not perform searches :)

[Bobby_Davro]

Er... yes they do (kind of). There are plenty of search result pages in Google for example, picked up from the toolbar, links etc. There are also a large number of 'static' pages out there which feature PPC links that get picked up by the spiders, artificially increasing the numbers of "searched for" results.

Thus the spiders aren't directly searching, but they are spidering pages that do include PPC listings, thus mimicing a real search.

[Mikkel Svendsen]

Search engines do not search and do not fill out forms - they follow links.

The number of predifined searches that are publicly available to spidering are so small that you can't even count it in percentages of percentages of the total index :)

[Bobby_Davro]

"Search engines do not search and do not fill out forms "

Did anyone say that they did?

"The number of predifined searches that are publicly available to spidering are so small that you can't even count it in percentages of percentages of the total index :)"

My experience is somewhat different. It isn't going to be a large percentage, but there are a fair number of pages out there that do have Espotting listings included. For example, searchengine.com - look at any of the 460,000 open directory mirrored pages, and they include Espotting listings (where there is a match).

Everytime that site gets spidered, there will be 300,000 + searches performed on Espotting. Multiply that by 3 spiders per month (from the main SEs), and one site alone could account for 1M non-human "searches". That isn't small scale. And it isn't the only site that operates like that.

As I said - this is only one of the factors that inflates the searches. Position checkers and so on will also influence this. Everytime someone checks their site position on Yahoo, it performs an Espotting search.