Welcome to WebmasterWorld Guest from 54.226.47.198

Forum Moderators: open

Message Too Old, No Replies

Pay per click banner advertising?

     
12:24 am on May 7, 2003 (gmt 0)

New User

10+ Year Member

joined:Mar 28, 2003
posts:14
votes: 0


Does pay per click banner advertising work?

It appears like a low risk scenario....what am I missing?

If banner ad is straight forward and non-hypish (similar content to overture ad)...is it safe to assume the banner click traffic would be of similar quality to overture traffic? Regardless of audience generating clicks?

If I spend $5k on overture clicks..I love the ROI and dream about more visitors at same price....shouldn't I jump at the chance to spend 100k on similarly priced banner traffic (only paying per click)?

(obviously I will start with small testing, but would love some input)

3:11 pm on May 7, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 7, 2000
posts:422
votes: 0


The click thru rate on ppc is better than the other mediums that I have used. click per lead/cost per lead has been better than traditional banners, html emails, and newsletters.

I would suggest increasing the dollar amount in a step up fashion. Maybe every quarter re-evaluate the budgeting based on roi and re-balance funding. Keep an eye on the ppc tests - some are way better than others. Take into condsideration PPC feeds (ie overture feeding Yahoo)

3:22 pm on May 7, 2003 (gmt 0)

New User

10+ Year Member

joined:Mar 28, 2003
posts:14
votes: 0


I'm not worried about the click through RATE (ctr)...if they don't click - I don't pay.

When comparing a banner campaign with a ctr of .000000001% to an overture campaign with a ctr of 3%....the QUANTITY of visitors will be vastly different, but the QUALITY of the visitors shouldn't differ much...should it?

3:38 pm on May 7, 2003 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 7, 2000
posts:422
votes: 0


I've seen a big difference in the quality. I've found that users coming from search engines have a higher click to lead ratio than those that come from traditional banners on related sites.

I see it as the difference between those that are actively searching out information and those that see a banner and go "oh, yeah - I wanted to know about that"

4:07 pm on May 7, 2003 (gmt 0)

New User

10+ Year Member

joined:Mar 28, 2003
posts:14
votes: 0


So impulse visitors convert a bit lower than searchers on a misssion...

If our search traffic is currently converting @ 3% (sale of widget repair service).....would it be reasonable to expect CPC banner visitors to convert at 1.5%?

Keep in mind that we offer widget repair service (not much of an impulse category). If you dont have a broken widget, our ads probably wont be very interesting to you.

Thanks for your comments.

1:41 pm on May 8, 2003 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 14, 2002
posts:200
votes: 0


I have a couple of text banners on low/non - commercial sites
that rank high in Google. Conversion rate is about the same
as for adwords and overture, little less than SERPs.
Ads are straightforward, informational, no hype.
I think there is a big difference between these and
those annoying animated gifs. More is less, it seems
1:58 pm on May 28, 2003 (gmt 0)

New User

10+ Year Member

joined:Mar 12, 2003
posts:38
votes: 0


Could some one advice me about the best webs for do pey per click banner campaing?

Thanks

 

Join The Conversation

Moderators and Top Contributors

Hot Threads This Week

Featured Threads

Free SEO Tools

Hire Expert Members