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Regarding the comment on
"Kanoodle's contextual ad program has fared well"
I checked their prices per click and I found them laughable and totally out of touch with reality with the price point (and profit) of our products.
Thanks again to all who contributed here.
I think Findwhat has a serious click-fraud problem and they know it - which is why they are still rolling out their pay per call service - findwhat bottoms out my list of second-tier PPCs.
So far the results seem to be highly subjective with no across the board conclusion.
I'm sure much has to do with the product or industry that is being promoted.
Can anyone agree from the list... who is 'absolutely' not worth the time and money.
Their Pay Per Call service is a different presentation. It displays a unique 800 number and leads you to a mini-profile page. The merchant only pays for calls made at a minimum of $2 a call and he doesn't need a website! Click fraud is impossible with this system. The market? 14 million businesses world wide, only 4 mil have websites and only 330,000 use PPC advertising. Pay per call has a huge market to tap.
According to Findwhat Pay per call converts 4 Xs better than PPC. It works for the merchant.
The tech is owned by Ingenio who is funded in part by Paul Allen's Vulcan Ventures.
I'm a little leary of FindWhat's Pay Per Call. I like that affiliates are out of the equation, but do they charge for repeat calls? What happens when a competitor gets hold of the number - wouldn't that drain a budget pretty fast?
As for the phone idea ...it would not work in our industry. We carry over 300,000 products and if we had to pay $2 per phone call plus the 800 long distance charges and then try to answer all the questions while on the phone...there would be no profit...just a big expense.
I'll just keep experimenting I guess...like the rest of you....