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Has anyone else seen this?
With a $0.02 bid, I'm guessing you're not in a very-competitive market. Am I right? Also, do you have any specific URL tracking to see where these people are coming specifically from? i.e.: one particular FW partner site, FW themselves, etc.
Let us know... I'm interested!
When you have been doing this (PPC) for 3 years and suddenly see 1 search term get 20 clicks in one day when you've only had 17 in the previous 35 days and your posistion hasn't changed then you know something is not right. At 2¢ a click I wouldn't think it's "for profit" (click farms), more likely it's some sort of secondary search engine featuring the search term in some way however it would have to be some unrelated term to get that many click throughs in 6th posistion as the term it's under is pretty obscure.
The cost of this exercise is not what has me concerned. It's what happens if they start doing the same thing to a higher placed, more expensive term. With AdWords I know what I'll get each day. Sometimes the CTR is higher or lower but it's very predictable. FindWhat has added a new element of surprise that I don't like.
An affiliate of FindWhat that uses photos in their search results are linking some of these photos from general terms to much more specific PPC terms. (if anyone wants the specific search engine just sticky me)
Here is how they do it.
On their front page they have a number of category headings like many search engines have. One of the general headings is "travel" (hopefully this general term does not go against the TOS). When a searcher clicks on this heading he is presented with a display of photos. In our case one of our site photos was presented and was linked to one of our FindWhat PPC terms that according to FindWhat's own records only produced 27 searches in the previous month. One day we received 20 clicks and 7 days later 40.
The point of all this is we would never run a PPC campaign under such a general term as "travel". The clicks presented by this method are useless and expensive. The ROI is zero (for us). It's just another more sofisticated way of creating click fraud. The web site is actually quite appealing and if they presented these photos without the PPC implications there would be nothing wrong. The way it is now being done is just downright dishonest.