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Anyone know what the standard is these days? Because if one is paying for 100 clicks at say $.50 per click, that's $50. Best have a whale of sale to pay for that. Of course I don't pay for all my clicks, but I know some competitors who must be, or paying for most of them.
Most ecommerce sites get around 1-2% conversion rates. However, just because you fall into that category doesn't mean you should be satisfied with it. There are many ways to increase conversion rate, and some sites get 3-6% conversions on a lot of traffic.
Webwork, I think you forgot to include the url of the post you're referring to.
What is reported there is stictly one person's experience, but it is close to the stat I saw months ago re 1.3% conversion ratio. But good point, re the more expensive the items sold, the lower the conversion ratio (as a general rule).