Disable IE Back Button

[shaadi]

For Overture and Google adwords - When unique clicks (Same IP 900 sec ban) is around 7k - duplicate clicks are way beyond 15k. This is happening from last five months.

And I am paying for duplicate clicks, can I disable IE back button? Will this help? Does this voilates TOS?
What else can I do to stop this waste of marketing budget?

[wayne]

Taken from Googles Guidelines:

[adwords.google.com...]

*****
Working Back Button

Links to your website must allow users to return to the Google search results page or ad network by clicking once on the browser's Back button.

[shaadi]

But I can do that for Overture, right?

What can I do for Google to stop all these duplicate clicks, for which I am charged for?

[mquarles]

Duplicate clicks are normal. Think about how people shop.

1) Do a search.
2) Visit the interesting-looking sites and develop a short list of the most interesting ones.
3) Go back to the short list and decide which one you want to purchase from.
4) Go back to the one you want to purchase from (which has now been clicked three times in most cases) and buy.

I usually estimate around 2 clicks/unique when looking at metrics.

If you disable the back button you are going to piss a lot of people off, so consider both sides of the equation. If they haven't reached stage 4, you won't make the sale either.

MQ

[shaadi]

mquarles, thanks for your post. But what I also fear that competition clicking on my links.

In case case of Google Adwords the duplicate clicks are very few. But in case of Overture its large. Which makes it very obvious.

[IanKelley]

Can someone confirm that Google charges advertisers for multiple clicks from the same user in the same 24 period? I find this pretty hard to believe.

Thanks.

[shaadi]

IanKelley, I am pretty sure on this as - I myself use tracking URL everywhere possble.

[eWhisper]

Can someone confirm that Google charges advertisers for multiple clicks from the same user in the same 24 period? I find this pretty hard to believe.

The beginning of December, I made an ad for an exact match nonsensical word of letter/numbers that would not be searched. I clicked on it about 50 times over 6 hours. When I disabled the word, its campaign numbers were impressions 10, clicks 10.

G constantly updates their click fraud protection, but you could get charged multple times in a 24 hours period in December for 1 user.

[IanKelley]

I don't see how they're going to continue to compete with Overture with this kind of system... Not only is it unfair to charge a user for multiple clicks from the same person (especially if that person happen to be a competitor), it almost definitely implies a system with no protection against bots whatsoever.

I know that Adwords/Adsense is still under construction in many ways but I can't think of even one reason to be charge advertisers for multiple clicks from the same IP.

Anyway, I'm off topic :-) I'm just amazed to hear that the second largest PPC provider on the net has no fraud control.

[eWhisper]

Have you ever tracked OV content ads?

We get a dupliate clicks on OV content than on Google search or G AdSense.

[IanKelley]

I've only used Overture's regular PPC search advertising. No charge for dupe clicks there.

The thing about any kind of PPC that doesn't integrate extensive fraud control is that there are A LOT of robots (in the guise of regular sufers) traversing the net and more all the time. These are not including the increasingly popular activity of running a bot through your own site to drive up revenue or a competitors site to drain their account.

For this kind of thing filtering out duplicate IP clicks isn't enough (because of proxies) but you'd think it would be a bare minimum.

Someone is getting paid to handle quality control at Google and, I guess, Overture content ads. Who are these people? Sorry, still amazed :-)