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The amount of characters I use varies depending on the keywords. I always try to include the company name, the keywor(s) and a call to action, or something like, "Same Day Shipping!"
I agree, short and sweet is the way to go. Don't make people read more than they need to.
joined:Mar 3, 2003
Google AdWords ad copies go to Overture and FindWhat too
I haven't detected a pattern - in fact the above is a "feature" if you use GoToast - I consider it a nuisance. Short isn't always convenient when you need big words to describe a technical feature.
joined:Feb 13, 2003