PPC Copy: Short & Sweet?

Verbose & Informative? What's working for you?

[martinibuster]

I've been using short & sweet. What's working for you?

[Robino]

The amount of characters I use varies depending on the keywords. I always try to include the company name, the keywor(s) and a call to action, or something like, "Same Day Shipping!"

I agree, short and sweet is the way to go. Don't make people read more than they need to.

[Shak]

I always believe in putting my self in the buyers shoes, and serve up copy which meets their needs :)

been working a treat since 2000

Shak

[vibgyor79]

Short and to the point. Google AdWords ad copies go to Overture and FindWhat too. No problems with CTR so far.

[sem4u]

It all depends on the product or service you are selling. For some ads prices work best, for others you may want a phone number in there, etc.

[anallawalla]

Google AdWords ad copies go to Overture and FindWhat too

I haven't detected a pattern - in fact the above is a "feature" if you use GoToast - I consider it a nuisance. Short isn't always convenient when you need big words to describe a technical feature.

[eWhisper]

Often (depending on other info Y shows in the search request), a longer description will make it so a user has to scroll down the page to see the 2nd-4th ad. In these situations, we often see a higher change for CTRs between the first 1-2 and 3-4 positions than if everyone has a short description and they are all displayed as soon as someone does a search result.

[Udayan]

Difficult to specify any particular text length and analyze impact on CTR.
I believe its more to do with
1.the business area 2.the customer segment 3.the keyword in question and MAYBE the PPC SE