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PPC Copy: Short & Sweet?

Verbose & Informative? What's working for you?

     
7:51 pm on Jan 13, 2004 (gmt 0)

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WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

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I've been using short & sweet. What's working for you?
7:57 pm on Jan 13, 2004 (gmt 0)

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The amount of characters I use varies depending on the keywords. I always try to include the company name, the keywor(s) and a call to action, or something like, "Same Day Shipping!"

I agree, short and sweet is the way to go. Don't make people read more than they need to.

9:20 pm on Jan 13, 2004 (gmt 0)

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I always believe in putting my self in the buyers shoes, and serve up copy which meets their needs :)

been working a treat since 2000

Shak

9:21 am on Jan 14, 2004 (gmt 0)

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Short and to the point. Google AdWords ad copies go to Overture and FindWhat too. No problems with CTR so far.
9:51 am on Jan 14, 2004 (gmt 0)

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It all depends on the product or service you are selling. For some ads prices work best, for others you may want a phone number in there, etc.
2:02 pm on Jan 14, 2004 (gmt 0)

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Google AdWords ad copies go to Overture and FindWhat too

I haven't detected a pattern - in fact the above is a "feature" if you use GoToast - I consider it a nuisance. Short isn't always convenient when you need big words to describe a technical feature.

5:51 pm on Jan 14, 2004 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Often (depending on other info Y shows in the search request), a longer description will make it so a user has to scroll down the page to see the 2nd-4th ad. In these situations, we often see a higher change for CTRs between the first 1-2 and 3-4 positions than if everyone has a short description and they are all displayed as soon as someone does a search result.
6:19 pm on Jan 14, 2004 (gmt 0)

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Difficult to specify any particular text length and analyze impact on CTR.
I believe its more to do with
1.the business area 2.the customer segment 3.the keyword in question and MAYBE the PPC SE