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If for example the term "ABC" is searched for 100 times per month on Overture as reported by Overture data for the month of July, then what is the calculation for what Google should have as totals for the same term "ABC"? As an example.
Example: ABC on Overture Search term suggestion = 100 searches/month
Could it be then as we know Google is larger that this may be the calculation. ---> Thus 100 + 100*5 = [Overture + Google] so 100 + 500 = 600 times/month?
So the term is probably searched for 600 times per month on Overture and Google combined?
Any suggestions or input appreciated.
I don't think you are going to get much help here --
But here is an attempt --
It's almost impossible to compare Overture to Google. Google is more refined, more selective, better (IMHO, though sometimes more expensive.
FOR EXAMPLE: If you examine the keyword suggestion tools for both Overture and Google you will quickly discover that Overture lists far more terms for possible inclusion than Google. Why? MAYBE BECAUSE Overture has some questionable "partners" and ALSO their results come from all over the world.
ALSO If you look at the results for Google terms you might have bidded on and compare them to similar terms you bidded on in Overture with a similar position in the listings of each you will probably see far fewer clicks received by your Google ad than your Overture ad, and far fewer than would be indicated by the Overture suggestion tool than you would expect.
Several reasons are: on Google you can limit your ad to searches by language, and --- I have not checked lately, but -- probably also by country. You cannot do that on Overture.
The result is, if you do not sell or ship outside the US you are getting useless clicks from all over the world on your Overture bids, but on Google only from those languages and/or countries you choose to include.
To try and compare the two is really not possible. But if you make even a half-hearted effort over time you will discover that Google is far more refined, and as a general rule, that is better.
Even from month to month as the inventory data updates the amount of searches an obscure term gets can dramatically change.
Along with the overture tool, I'd suggest using wordtracker, and all the other PPC search term suggestion tools.
If I knew the word "Apple Sauce" was searched for 100 times on Overture for July then I would look for how many times that same term could have been searched for on Google.
I just need an educated estimate. A client is in a lawsuit where I am needing to show that the firm did not do as it says and they are looking for a potential loss due to this so I need to figure out what the potential loss would be as they are not getting the guarantee they were promised.
So if the term "Apple Sauce" was searched for 100 times on overture the 1% clickthrough to the client site should have produced revenue of $10.00. I need to show the loss.
Not sure if this will help but this thread [webmasterworld.com] has a link to the Ad Age article on the May search engine stats reported by comScore.
The stat you might be interested in is the Searches served by search network: Google 54%, Overture 45%.
How valid the numbers are and how you can use them in coming up with an estimate...?
I am not looking for keyword suggestion tools
Overture's search term suggestion tool tells you how many times a term was searched for the previous month. So, the search term suggestion tool can help you gauge how many clicks your client may have lost.
By my last post, I just wanted to make sure you knew that the total amount of searches reported for any particular term, in the search term suggestion tool isn't always correct, and sometimes far from correct.
As far as SEOs go it sounds like you may be in way over your head, as Shak implied. I would think all professional SEOs would understand everything that Overture Search Term Suggestion tool does.
I understand the Overture tool, all I needed was some sort of documented info on the Overture VS. Google viewership/searches totals. That is all I really needed, any SEO that trusts the data from any source is looking for trouble. I requested this info from Google but they did not even respond with any such info, even the subpoena's were dodged. Google is going public soon folks, it is obvious.
One more unethical SEO firm just lost thier chances at a successful future.
SEO's need to be honest and up front to their clients, we are and are flourishing with deals with PR 10 sites, thus our request to handle the facts from an SEO viewpoint on this groundbreaking case.
Thank you for the info folks.