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I think to get a real answer to your question you are going to have to try out these search engines yourself to see if they work.
Some examples of the smaller engines I have seen work well with sites (but have seen them perform terribly also):
Just take it slow with these engines. Run tests with different ad copy, bid prices, etc.
Problem is, I have a information only site and to place decently on Google, I'll have to spend about $3.00 a click. That is totally out of the question. wow! $300 for 100 clicks!
I'll have to take hobbnet's advice and just keeping trying them. So will do that today. I tried Brainfox and I don't have confidence in them at all.
I convert just over 1:14 clicks into new user accounts on my sites using Adwords. Using the exact same keywords/descriptions on Kanoodle, my conversions were 1:213. I could understand 1:50 or something like that but one conversion per 213 clicks vs one per 14 clicks throws up a ton of red flags for me.
Tried goclick, 7search, search123, brainfox and lycos adbuyer. Nothing much to speak of with any of them.
I'm beginning to wonder how paying for high search engine placement will be instead of ppc. Or maybe a banner ad.
I've come to the point where I'll just put in $10 and see how it goes with a number of them. At least there are so many, I won't be running out of ppc's to try.
Today, I signed up with atomicbot.com I guess they are pretty new because I don't see any posts about them. I'll post again when I've given them a good go.
My own, "gut" thought is that Google is the best, but as I said, FindWhat is interested enough in helping its advertisers to provide a tool to help prove its results.
First, I would like to thank you for advertising with FindWhat.com! Thank you for your time and patience in allowing us to complete the traffic review on your account, username "*****" As a result of our research, it has been determined that we are prepared to refund your account $25 due to the increase of unqualified traffic to your website.
Please be assured that FindWhat.com will always do our part to guarantee that your advertisement receives the utmost quality traffic possible. If at anytime, you feel that you are receiving traffic which is invalid or malicious traffic, please feel free to contact our Advertiser Solutions Center with these issues. Our staff is committed to helping you receive the maximum return for your online advertising money.
Representative, Advertiser Solutions
There was also one additional paragraph discussing one keyword that I might want to add a qualifier to due to the number of possible non-targeted searches using that word. It is a seperate issue from the fradulent clicks I contacted them about but I appreciate their taking the time to mention this.
So now, my faith is restored in FindWhat.