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July has been a very active month in general. One of my Overture phrases has been going through the roof. Not sure if it's click fraud or Content Match.
O says it's not click fraud. I turned off Content Match as an experiment.
[edited by: martinibuster at 5:55 am (utc) on July 25, 2003]
Ad agencies better watch out while they continue to fool around with rich media and flash ads.. When the ad agencies panicked when banner ads failed miserably their kneejerk reaction was to make the bloody things bigger and flashier! In the meantime smarter minds were more aware of how the web REALLY could work..
The same thing began happening years ago with direct mail, sales promotion, and frequency marketing. Relatively small companies with specialized skills such as database technology started to grab a bigger piece of corporate ad budgets. Eventually the big ad agencies created their own departments or subsidiaries to provide "integrated marketing." (In some cases, by buying out the smaller companies that had been nibbling at their lunch).
I remember working in a small ad agency years ago that had a special Yellow Pages department. It made a lot of money designing and placing unglamorous ads--in some cases, for national clients whose media advertising was handled by big-time agencies. PPC advertising today--like Yellow Pages advertising a couple of decades ago--represents a real opportunity for small, Net-savvy ad agencies.