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When LookSmart moved to become a ppc engine, I (and many people) were pretty upset.
But since then, LookSmart and I have kissed and made up. They now allow you to put a tracking url into their system so you can track where the traffic is coming from and what phrases that traffic is searching for.
And in this day and age, $0.15 is almost always a great deal.
I would give it a try if I were you.
In addition, if you are selling in Europe, the FindWhat / Espotting merger can't be ignored since they have currently more languages available to sell in than Overture, 2nd only to Google.
Ditto the bit about tracking urls to monitor ROI, though I would say, use them at all times and not just if you are 'concerned' because a well blended marketing mix will generally provide postive ROI, but unless you have a large budget allocation to PPC, it doesn't make sense to leverage a provider that, through tracking, proves less valuable than others.
Try to figure out a desirable CPA or CPO for your products a priori to the marketing campaign - then let it fly. :) Good luck, & let us know how it goes.
(btw, FindWhat's minimum is .10 cents I believe...as is Lycos Insite, so if LS looks like a 'steal' than FindWhat, by comparison, must seem "free")
Agree, LS is a big help with MSN search which last I looked was the number 3 search engine used by people on the Internet after Yahoo and Google. And it is not that expensive compared to OV and Google. But I would not look for much in the way of click throughs and return, other than from MSN.
My log files tell a different story, of course, but there you have it: the 'truth' about statistics.
Either way, for their reach, MSN is a must: keep in mind, you can 'go direct' if you are big enough, and LookSmart has a deal with Inktomi, so you'll get in there if you are in on the Ink XML feed, though I don't know the criteria for the cross over.
In addition, LookSmart participates in the Commission Junction affiliate program - so if you are paying CJ on a per acquisition basis or what not, I would continue doing that, unless paying them direct on a CPC would be cheaper.
A caveat on that last approach, though - they've been known to double dip if you get my drift. Use an ROI tool, keep your eyes open, and watch your logs as you spend your money (anywhere on CPC).
So we should probably expect a price hike soon then. Nothing like a service being a good deal to encourage the owners to up the price.
Looks like it is some sort of hybrid system. For those advertisers that get over 5,000 clicks a month they will go to a higher CPC after surpassing 5,000 clicks. The first 5,000 are at a fixed .15 cents.