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Been doing some research and I have come to a crossroads. Our Overture & Google ROI has been going down for the last month or so, and I am thinking about doing something with DealTime or Epinions, but since its also a CPC (which is also higher that most bids), I was thinking maybe it would be better to start a CPA campaign @ Clickxchange. What do you guys think? You have all probably been around the block more times than me, so I do not know what to do. With CPA campaigns there cannot be any fraudulent transactions in regard to clicks. But I do not get the same exposure as I would with DealTime or Epinions. Which should I consider? Which would make more sense?
I know these are a lot of questions that I should be answering myself, but I have increase my budget with both Google & Overture, and I am thinking that some of my smaller competitors are making fraudlent click throughs. I mean, I originally had spend about 3.00 - 4.00 a day @ Overture, and now I am spending close to 9.00 - 11.00 @ Overture. I call them up and they say everything is normal. This has been going on for about a month now. Google is not that bad. Still only spending about 5.00 - 7.00 per day. I do believe that there are false click throughs there, but I am at wits end.
Anybody have any suggestions on any of the above issues?
I dont' have any experience with CPA since that falls into the realm of affiliate. Perhaps someone in the affiliate forum could help you with info on that.
As far as the adwords/OV possible fraud, it may be. Have you looked to see if your sales/leads have remained steady depite the fact that the number of clicks has risen? That's a sure sign. If this has happened or even if you aren't sure it has happened, you should pull you logs to see where the clicks are coming from. If you can show from your logs that you are getting multiple clicks from the same place (especially in a short period of time), adwords and overture will normally work with you on it.
Now here is the catcher, though. If I bid say .25 for a spot in the "Health" category, that might put me at about 20th postition. But I am selling "Widget Strength" health product, which is only sold by three other people on the site. If someone types in "widget strength", which would be the logical way to search on a shopping site, I may come up as #1 or #2. Since there is no bid managment, like on OV and adwords, where you pay one cent above the next ad, you really have to be careful how much you bid.