I recognized some interesting patterns in my accounts. I have an account with several campaigns and adgroups for multiple topics. The CPCs are different too, but even so I see the same minimum bids for all the inactive (hundreds!) keywords:
0,17
0,25
0,34
0,42
0,83
4,14
Do you have the same minimum bids or can recognize a similar pattern in your account?
Jan
Jan
I guess that's not USD. From me, they want either:
.10
.20
.30
.40
.50
1.00
almost without exception. Words jump in and out of below mininum even when I don't touch them. A couple of thousand resumed on their own which leaves me with about 5,000 out of 45,000 words "Inactive".
There is also a certain simplistic, illogical method by which they chose to inactivate the words that they did.
My sales are unaffected, fortunately.
That's my experience at the moment.
patient2all
Jan
I have the exact same pattern as you have!
No matter what I do, all my keywords (most of them worked just fine at 0.05 or 0.10 before the Adwords update) are now 0.17, 0.25, 0,34, 0.42, 0.83 and 4.14. Day after day they have the same price. I can not believe these minimum bids are the result of some smart dynamic bidding algorithm cause in that case:
- prices of keywords should fluctuate instead of being fixed for days;
- there should be a much wider variety of minimum bids;
- and prices of keywords should have some sort of relation to their market value.
For example the keyword "blue widget for sale somewhere in the north of nebraska" has a minimum bid of 4.14 (!) for 3 days in a row now. (Serious! Just try it yourself!)
Yet I don't think anybody would ever bid more than a wooden dime for such nonsense keywords.
The irregular amounts are likely to be the result of exchange rates and would round off if in USD.
On the "no-one would ever bid on this phrase" comment, it makes total sense for the bid to be high. The algo looks at a likely CTR and adjusts the CPC to give an indication of what it would take for the (very low) CTR on that phrase x CPC x ad creative quality => decent overall quality score.
An ad with no chance of click through has to have a very high CPC in order to run.
Or maybe you're talking about a keyword search for which the searcher wouldn't be very interested in clicking on the results of his search. (huh?)
Does "Quality" translate as:
"worth Google's time and energy"
rather than:
"relevant to a searcher's query"?...
Don't you confuse impressions with CTR?
For "blue widget for sale somewhere north of Nebraska" will have very little impressions, but might have a very high CTR.
Anyways, no matter what keyword I am bidding on, either very popular or completely obscure, Google wants to charge me up to a 100 times more than last week.
I aint gonna pay that. Advertising in local newspapers might be cheaper right now.
The irregular amounts are likely to be the result of exchange rates and would round off if in USD.
Exactly!
0,08 € = 0,10 $
0,17 € = 0,20 $
0,25 € = 0,30 $
0,34 € = 0,40 $
0,42 € = 0,50 $
0,83 € = 1,00 $
4,14 € = 5,00 $
So there are fixed "steps" for the minimum bid - didn't know this before. Thanks!
- Jan
