Order of Keywords

Does it matter?

[ffctas]

In reviewing some keyword performance I have noticed that keyword order is making a difference in rankings.
In the past I have not noticed this. Is it new?

For example white widget will rank differently than widget white. I am not sure how exact match and broad match come into play.

Anyone have similar experience?
Thanks

[goodroi]

Keyword order is important. If a person searches for "shipping box" they are probably looking for a container. If someone searches for "box shipping" they are probably looking for a service. The CTR could be very different since the order of keywords could change what the user really wants.

[eWhisper]

Broadmatched words might behave like phrase or exact matches. Therefore, when choosing the keyword order, this post need to be kept in mind:
[webmasterworld.com...] (post 19)