AdWords API Goes Beta

[local]

As an AdWords API Beta user we just received an email announcing the release of the API in open-beta form to any and all Adwords advertisers.

Further information is publicly available at [google.com...]

[inasisi]

Great news. I don't see any support for REST though. REST has been long offered by Amazon and recently offered by eBay. REST is much easier for people to use when compared to SOAP.

[joeag]

It also looks like you can only interact with customers who are in your own My Client Center (MCC) account.

What happens if your customer has their own MCC account?

Anybody have verification on this?

[inbound]

I've not tried this yet but I have all the accounts I run for clients in my MCC, surely if they trust you to do their adwords campaigns then there should be no problem in getting all your clients into your MCC, then you can use the API on them all.

If you don't know you can aggregate all accounts under one MCC, can't recall where the info is but I seem to remember details of Google Adwords Professionals being close to where you put it all together.

This one will need testing but seems a good thing

[joeag]

Sorry if my question was unclear, but to my knowledge you can't have an MCC in another MCC. We have clients (agencies) who are MCC accounts and we can't put them in our MCC account because of the aforementioned G rule.

[GoogleGuy]

I'm a learn-by-example person, so I'm glad that there's code samples in different languages. If people want to give it a test drive and have feedback, I'm sure that Google folks will read this thread. :)

[inbound]

Oops, must read posts more carefully.

The MCC in another MCC was clear and I missed it.

Surely the way to do this would be to simply run scripts on the MCCs seperately until it is fixed (if ever).

I know that it is not getting rid of the problem but if you have 10 clients in each of 10 MCCs then you have reduced your workload considerably (and it gives you the opportunity to try 10 slightly different approaches and get an idea of what works best :)

[blaze]

Well, it's not all advertisers .. might want to change that.

Bit misleading.

Oh, nevermind. Apparently it is.. I just signed up for MCC.

[eWhisper]

Sorry if my question was unclear, but to my knowledge you can't have an MCC in another MCC. We have clients (agencies) who are MCC accounts and we can't put them in our MCC account because of the aforementioned G rule.

MCCs are set up to be in a hierarchical structure. You can have multiple MCCs inside a single MCC account (the same way it was with the old agency logins).

However, this gives you different dev tokens, and this is where a lot of questions will come in.

If I have 5 different dev tokens, can I combine them if their all linked in one MCC for total actions?

As the MCCs don't show the spend of the other linked MCCs inside it, the algo for actions based on spend doesn't calculate the total value of the linked accounts in any one interface.

[moltar]

Now we can integrate Amazon aff. feeds directly into adwords. :)

[redzone]

eWhisper,

Noticed that immediately, as I tried to add another MCC to my MCC. Then I tried to add one of the individual Adwords accounts from another MCC into my MCC, no go there either.

I guess it's going to be adding another field to our DB architecture, to associate the token ID to the correct MCC/AdWords account, for the SOAP calls... :)

This is going to be a fun weekend...

[saha_m]

The samples are code snippets , which is not complete. They are not useful to start work straight away. I checked in .NET. Complete sample on each service will be much help ful to start with.

[eWhisper]

Redzone,

With the old agency logins, you could add another agency login as easily as adding a client.

When G rolled out the MCCs, it was reported as a bug that you couldn't link them automatically, and that the reps had to do it manually. This was suppose to be fixed, haven't tried to add one in a while - guess this is something G really needs to look into now.

[referer]

Now we can integrate Amazon aff. feeds directly into adwords. :)

Isn't there a limit of how many keywords you can use with adwords?

[chrisgarrett]

This is bloomin' excellent, thanks Google :O) I wonder how soon tools will start appearing, my bet is by the end of today at latest ;O)

[Shak]

do I have to cancel my trip round the world and return to base, or can it wait till end of April before I start making some $ out of the API ...

Shak in malaysia ...

[edit_g]

Stay on track Shak mate! ;)

Great move by Google - ~I'm off to make portfolio management a lot easier...

[delizia]

Anyone developing apps - I'm a buyer!

[tomasz]

Where can i get complete list of the services available?
I found onny one [adwords.google.com...]

I would be nice to get list of all services.

[redzone]

[google.com...]

[gopi]

>> Anyone developing apps - I'm a buyer!

Me too!

[chrisgarrett]

LOL, I will probably write a hundred apps in next couple of weeks - you are welcome to buy all of them ;O)

Heh, I think there will be lots of apps developed over the next few days, I would keep your wallet closed while people work out what this is good for - I wouldnt go buying early experiments :O)

[MovingOnUp]

Does anyone know whether updating multiple keywords in one AdGroup with a single addKeywordList, removeKeywordList or setKeywordListMaxCpc request counts as a single operation or as multiple operations? The FAQ isn't clear.

As stingy as they're being on the quotas, we're going to have to do everything we can to minimize the number of operations.

[redzone]

Movingonup,

The verbage looks fairly clear to me:

Quota & Usage

The AdWords API manages traffic through our quota-based system, which is the set number of operations that a developer can perform per calendar month. Each operation is considered a single action upon your account. For example, requesting the object for a single Ad Group is considered one operation. Updating individual bids on 1,000 keywords equates to 1,000 operations.

[MovingOnUp]

It's not as clear as it sounds.

Updating individual bids on 1,000 keywords equates to 1,000 operations.

How about one command that updates individual bids on 50 keywords? Do they consider that one operation or 50?

[blaze]

Do the op and then get an operation count.

And then report back :)

[AdWordsAdvisor]

I'm glad to see some excitement around the API, and wish everyone success. :)

As I've said a couple of (hundred!) times in the past, I'm not particularly technical - and won't be effective in answering API Questions myself. So (although I'm guessing that most folks have noticed them already) I just wanted to mention the following resources out loud, at least once:

AdWords API - FAQ
[google.com...]

AdWords API Forum on Google Groups
[groups-beta.google.com...]

AWA

[blaze]

So did they release the whole Affiliate linking thing because of the AdWords API? Or, more probable, they waited until they release the Affiliate linking thing before they released the AdWords API.

[Import Export]

Reading some of the notes and then I caught something neat. Webmaster World gets a link from G:

[google.com ]

[amznVibe]

Reading some of the notes and then I caught something neat. Webmaster World gets a link from G

and there's not even a "nofollow" on that link ;)

What has my attention immediately is the php example for
estimating traffic for a keyword [google.com] (and CPC!)