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New Affiliate TOS

     
6:43 pm on Jan 6, 2005 (gmt 0)

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Continued from: [webmasterworld.com...]


1. Implementation, January 12th.

2. One ad per affiliate and parent company sharing the same domain per search query. AdRank will continue to determine which site will be shown. (this will also stop different company departments from competiting with each other).

3. Affiliates will not have to identify their status as an affiliate. (You must manually change your ads to reflect the change, Google won't just remove the aff/affil from the ad).

4. Redirecting a landing page to another site, and framing a site will automatically cause an ad to be disapproved.

6:48 pm on Jan 6, 2005 (gmt 0)

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So, it's true, no rumor any more.

AdRank will continue to determine which site will be shown.

What's the keyword status for the ads which don't show? Is it on hold?

[edited by: FromRocky at 6:52 pm (utc) on Jan. 6, 2005]

6:51 pm on Jan 6, 2005 (gmt 0)

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So what matters is the landing page...as long as someone has a landing page they are considered a separate advertiser, right?
6:56 pm on Jan 6, 2005 (gmt 0)

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One ad per affiliate and parent company

so OK, 1 ad by ebay themselves, and another by an affiliate? in fact making it 2 ads?

will previous adrank/cpc/ctr etc remain, or is it a fresh start, so cpc prices will completely change?

many affiliates sitting at premium #1 or #2 because they got in very early and are paying like 10p whereas the newer affiliates are paying 100p to only get as high as # 4 or #5

Shak

ewhisper, can you reveal source as yet, or when official announcement happening

[edited by: Shak at 7:06 pm (utc) on Jan. 6, 2005]

7:06 pm on Jan 6, 2005 (gmt 0)

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What I understand from the eWhisper post is that it's still one ad per affilliate including parent company.

will previous adrank/cpc/ctr etc remain, or is it a fresh start, so cpc prices will completely change?

CPC pricces may not change if they keep all the lower ranking ads with same affilate on active but on hold status.

7:14 pm on Jan 6, 2005 (gmt 0)

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I received a few emails late last night about the policy. One makes it a rumor, two emails mean the rumor is spreading, three usually means it'll be policy.

I've not had the time yet to talk to Google indepth about the policy (some of us have to work...)

When I get some more details clarified - I'll post them here.

7:18 pm on Jan 6, 2005 (gmt 0)

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3. Affiliates will not have to identify their status as an affiliate. (You must manually change your ads to reflect the change, Google won't just remove the aff/affil from the ad).

Well at least we have a little more space to use for ad text :-)

I see this as a way to force myself to get those landing pages up that I've been putting off for some time now. Hopefully this will not impact sales TOO much..

7:18 pm on Jan 6, 2005 (gmt 0)

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eWhisper, thanks for the update.

based on your source's info, is it "one ad per domain" or "1 ad for the merchant and 1 for affiliates per domain"?

Thanks

7:27 pm on Jan 6, 2005 (gmt 0)

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Sorry, is this still whispers or have Google officially announced it yet?
7:29 pm on Jan 6, 2005 (gmt 0)

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I've not had the time yet to talk to Google indepth about the policy (some of us have to work...)

Then Google ought to be talking to us. They put the burden of disseminating this important information on you?

Does this mean that those who don't read this forum would have never learned about this?

patient2all long enough

7:33 pm on Jan 6, 2005 (gmt 0)

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patient2all

WebmasterWorld and this forum especially has ALWAYS been the leading source apart from Google HQ on adwords info, some times we have revealed stuff even before most Google staff know about it.

so I think u misunderstood eWhisper ...

Shak

7:49 pm on Jan 6, 2005 (gmt 0)

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I believe that this is just a taste of information.

Although, Google has a very poor track record of informing customers of changes that will affect them.

8:02 pm on Jan 6, 2005 (gmt 0)

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I'm sure as things progress we'll be let in on exactly what is going on. If it's all going to happen Jan 12th, I'd expect it soon. They won't just not say anything when its this big of an issue.
8:21 pm on Jan 6, 2005 (gmt 0)

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[adwords.google.com...]

I've been checking this page from google.

No announcement yet.

8:57 pm on Jan 6, 2005 (gmt 0)

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Does this mean that if there are no affiliates any company can have 2 ads to the same domain now?
9:00 pm on Jan 6, 2005 (gmt 0)

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I have it that "AdRank" is another word for "CPM".
9:32 pm on Jan 6, 2005 (gmt 0)

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One ad per affiliate and parent company sharing the same domain per search query.

I read it as 1 ad per domain, from either the merchant or an affiliate.

AdRank will continue to determine which site will be shown.

Which probably means the best performing ad (CTR x CPC) will show. I guess the selection will be made similar to what happens now within an account to determine which ad to show if a keyword is in more than 1 adgroup.

I'm rather pleased with this formula, which doesn't simply forbid multiple accounts per domain. I'm pretty sure we can continu to advertise in different countries form different accounts and not be affected. Hope to see an official email soon.

9:36 pm on Jan 6, 2005 (gmt 0)

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So where's the announcement? Everyone is saying today, but where is this infamous announcement?
9:39 pm on Jan 6, 2005 (gmt 0)

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Re: " AdRank will continue to determine which site will be shown. (this will also stop different company departments from competiting with each other)."

So AdRank is CPC x CTR, and you need to SHOW the ads to get the CTR so don't all the affiliates have to be afforded the opportunity to run their ads to determine CTR and thus AdRank?

If this is correct, then how long would that period be and when would the competition "re-open"?

Any ideas? Or am I completely off base?

9:52 pm on Jan 6, 2005 (gmt 0)

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I wonder how this will impact the "on hold"/"in trial" stuff. The "on hold" keywords are supposed to show once more advertising space becomes available.

Seems to me this change to the affiliate policy will make a lot of space available for a lot of merchants and businesses.

10:04 pm on Jan 6, 2005 (gmt 0)

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I'm still confused, eWhisper.

Are you saying that there will be 1 ad from 1 affiliate (or merchant) who :

1. links directly to the merchant without a landing page?

2. and does not have a "redirect" or framed paged leading to the merchant?

So a review site with a landing page is still allowed?

How about keyword bidding on the merchant's product name or company name? I mean can a review site bid on the same product name as the merchant without restrictions?

10:06 pm on Jan 6, 2005 (gmt 0)

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Seems to me this change to the affiliate policy will make a lot of space available for a lot of merchants and businesses.

and to lots of affiliates with landing pages :)

10:09 pm on Jan 6, 2005 (gmt 0)

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Definitely read it as one ad between the 2 - reckon there are some good chances to build better landing pages than the merchants in a lot of cases?!

Key will be which merchants will be supportive in terms of letting affiliates use collateral!

10:38 pm on Jan 6, 2005 (gmt 0)

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I reckon they're sounding it out for problems here. That's why there is no announcement.
10:44 pm on Jan 6, 2005 (gmt 0)

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So AdRank is CPC x CTR, and you need to SHOW the ads to get the CTR

Sorry, CTR x CPC makes the ad number and would be part of the AdRank algo. The same applies to new ads in general, they also start without CTR.

10:46 pm on Jan 6, 2005 (gmt 0)

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..is google going to hold a bid war?

..if I own the affiliate spot for the keyword widgets does this mean that it is mine and nobody else is a threat to me?

Explain... why isnt anyone asking these questions?

10:47 pm on Jan 6, 2005 (gmt 0)

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I think because it's still premature, mega. Once they announce it officially, we'll be able to ask many more questions.
10:50 pm on Jan 6, 2005 (gmt 0)

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I reckon they're sounding it out for problems here. That's why there is no announcement.

Or maybe it was all bogus to begin with. ;)

10:52 pm on Jan 6, 2005 (gmt 0)

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ladies and gentlemen, could you please just relax.
most of you have enough experience to handle this change, you will come up with the right solution.
btw some affiliates could actually BENEFIT: less competition = more traffic.
10:55 pm on Jan 6, 2005 (gmt 0)

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Ckc,

Where did you hear that? Is it just more speculation from some poster looking to agitate or was it in some responsible media? I'd be real interested in where you found that. I'm not knocking you for repeating it, it's just we were told by a mod the announcement was coming today and again nothing.

Why, I heard it in the most reputable of places: an internet forum. ;)

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