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2. One ad per affiliate and parent company sharing the same domain per search query. AdRank will continue to determine which site will be shown. (this will also stop different company departments from competiting with each other).
3. Affiliates will not have to identify their status as an affiliate. (You must manually change your ads to reflect the change, Google won't just remove the aff/affil from the ad).
4. Redirecting a landing page to another site, and framing a site will automatically cause an ad to be disapproved.
Seems to me this change to the affiliate policy will make a lot of space available for a lot of merchants and businesses.
and to lots of affiliates with landing pages happy!
I am not sure whether we will see a plethora of landing pages leading to merchants if we go by what has happened at Overture. Overture has had this policy of not allowing direct to merchant ads and yet we don't see too many of these landing page ads there. Unless of course Overture disapproves of these landing pages as well.
My guess is that the conversions with a landing page is not all that high and that is why we don't see them on Overture.
Does this mean that if there are no affiliates any company can have 2 ads to the same domain now?
No. There is still a rule of only one ad per account, and only one account per domain.
I have it that "AdRank" is another word for "CPM".
Please see: [webmasterworld.com...] post 11 to learn about rank.
If a site's landing page has only affiliate links to the merchant, and is pretty much a 'you must click here' page, then it'll most likely be disapproved.
If it has any type of origional content, then it should be approved.
The enforcement of this policy will determine as much as the policy itself. (Google has policies they don't enforce too strictly anymore, and other's they now enforce more strictly - interpertation is always an issue).
The real question will be how they handle the merchant and affiliate bid that go directly to the merchants page. I've not seen any hard details yet about this, so really don't want to speculate. Trying to keep this as informative as possible.
See but if you do a google search for 'google affiliate', you will see there are about 10^121 results so you can immagine that the supply far exceeds the demand. you have millions of fools thinking that they can work at home and make 100K a year after buying an ebook on afflilate marketing and running adwords.
The only ones who make money off adwords are those who sell ebooks on how to make money with adwords.
Wait im gonna get 20 replies from people saying
'I have had great results ummum I make 20000 an hour and 200000000000 a year with my affiliate ads 1!1!11'
If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank.
I guess they will have to alternate all ads to see which one works best, or will one ad just dominate the listings? Wouldn't mind a proper detailed explanation of how this will work...
We will only display one ad per search query for affiliates and parent companies sharing the same URL
If we find that two or more ads compete under the same URL, we will display the ad with the highest Ad Rank
Short and sweet, no mention of an exact date, just 'January 2005'. No talk about whether the landing pages need to meet any special requirements etc... Will be interesting how this pans out.
If I have a lucrative keyword, but my ad is no longer being shown because my merchant (or one of its other affiliates) is displacing my ad, I think I would first look for another competing merchant who doesn't have any ads for that keyword, before making a landing page.
So perhaps we will see more affiliate direct-to-merchant ads, not less. One the plus side for consumers, this will probably result in increased competition for merchants who formerly dominated certain keywords.