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1. Ad CTR rates for Google only as this is what determines ad placement.
2. The ability to show ads on only partner sites and not Google.
With the ability to regional target on Google, and not on partner sites, disabling a national campaign on Google for regional ads, yet keeping the national for partners would give us more control.
3. AdSense Only Campain.
AdSense searches are much different than Google ones. If Google is in doubt, it uses a more common keyword, and not more specific ones. This has led to many terms not being properly advertised for on AdSense, as those common terms people would rack up thousands of impressions a day on Google, and yet less than a thousand on AdSense sites. I would like to make a campaign strictly for AdSense which is not shown anywhere else as it's such a different type of market.
4. Allow advertisers to pay in advance.
Many people use debit cards for PPC so their cards don't get out of control, or so accountants have some control over Ad dollars.
5. Suggestion for the Beta Regional Ads - Allow more than 5 groups per campaign. If you want to target all of NY except NYC, you need to make 2 campaigns as NY has more than 5 areas.
6. Higher cap on max campaigns.
With the regional campaign, I'm also having issues with the max number of campaigns allowed (25). We're in 21 states, and I'd like to see the numbers per state (plus different ads preform completely differently in various states), so I want one regional campaign per state. Combined with my other national ads, I don't have enough campaign space to accomplish this.
I think this is my Google wish list, at least for today...
gives AWA something to do, instead of chatting up all the Googlettes ;)
also this previous thread may help: [webmasterworld.com...]
and my own wish list is for "paid support" or better communication skills by phone....
[edited by: Shak at 6:29 pm (utc) on Oct. 28, 2003]
1 - Account max spend per day
2 - Global negative keyword list
Plus, intelligent advert choices instead of random. So, if for example I have two adverts and one has the title "Cheap Widgets" and the other "Widgets with free delivery", and the user searches for "Cheap widgets", the first advert would display and never the second for that search. The advert with the most bolded text would usually be the best to display. I think this would help with clickthroughs for advertisers but also boost Googles money.
And a way to opt keywords out of broad match...and don't say exact match because that is different:
* Matching for: Blue widgets used to match Cheap blue widgets, but not red widgets. New broad match matches cheap red widgets (which I may not have on my site) but exact match no longer matches Cheap blue widgets, only blue widgets.
Shak, it caught my eye when you say "better communication skills by phone". Can you be more specific?
many small advertisers complain of not having direct point of contact, and having to go thorugh the "wait n see" routine via email.
maybe prominent phone # display for each country office "adwords support hotline"...
just a thought.
Better yet, a google feature where people can choose which region they wish displayed for ads. This would also help G to deal with the AOL dial-up ads, as most of those regions are unknown, so national ads are displayed instead of regional.
Must say that as a user of six European PPC services, the Adwords interface is the best and quickest by miles. If I need to update my bids in Overture or Espotting, I click the link and then put the kettle on.
2. Another vote for a mass uploading system. It would also be good if this could automatically modify existing campaigns.
3. I'd like to see a tool that let advertisers run Google searches on their terms without worrying about creating unnecessary impressions.
4. A report that showed statistics by actual position (as opposed to average position) would be very helpful. The report for a single ad might look something like:
POSITION IMPRESSIONS CLICKS (etc)
5. Still waiting for a way to move ad groups between campaigns.
6. It would be nice to have some way of seeing if an ad had been approved for use on other search engines.
7. Searches per month counts on the keyword suggestion tool.
Lets say you have some dynamic keywords power posted that Google doesn't like people to see in the titles....instead of disapproving the ads and having to go go back in and create new groups with different titles, put a filter in that picks up the undesirable words and inserts the default title.
Also, on an exact match, if someone enters a specific search term, obviously they are looking for it so why not make it possible to put it in the title on an exact match only - no matter what the term is?
2. Many of us manage multiple Adwords accounts for many different clients. For customer support purposes, it would be cool if these accounts could somehow be interlinked so Google realizes the true size of the customer. For example, the customer service issue is not really coming from a person who is just running a $200/month account, but a rather person who is managing a couple dozen accounts totaling $10,000/month.
Its the sort of thing I end up doing a lot & it would save a ton of time.
Within this I'd like the ability to autodelete the keywords from the original ad group a set period of time (7 days?) after the new ad group goes live. This is so that the new ad group has time to be distributed to the full ad network, content targeting and build a CTR history before the keywords are retired from their original group.
For example: Widgets for kid
Can this come up for: [widgets kid]
I would also like to request the reverse match, which should be easier in theory, no? (Example: a search for kid widgets should also show)
With these type of changes, it will help googles relevency.
I'd also like to be able to have concurrent usersessions for multiple accounts without having to open two different browsers (e.g., Mozilla & IE) to do it. I often like to gang edit my clients' accounts.
Well, I'll just jump in!
While there are a number of things that I'd love to see, like an estimation of impressions removed for negative keywords, the most valuable aid for those of us with some flexibililty would be a listing of top search terms. Imagine a list of today's top 100 which might reveal the latest merchandise fad.