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Google Adwords features I'd like to see

my list so far..



4:27 pm on Oct 28, 2003 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

As someone who spends a lot of time with the PPCs, there are a few features that would be great for further optimizing campaigns, and these features are mostly about ad control. PPC is one of the few (if not the only) ad place where a publisher is not in complete control - so here's my list of what I'd like to see...

1. Ad CTR rates for Google only as this is what determines ad placement.

2. The ability to show ads on only partner sites and not Google.
With the ability to regional target on Google, and not on partner sites, disabling a national campaign on Google for regional ads, yet keeping the national for partners would give us more control.

3. AdSense Only Campain.
AdSense searches are much different than Google ones. If Google is in doubt, it uses a more common keyword, and not more specific ones. This has led to many terms not being properly advertised for on AdSense, as those common terms people would rack up thousands of impressions a day on Google, and yet less than a thousand on AdSense sites. I would like to make a campaign strictly for AdSense which is not shown anywhere else as it's such a different type of market.

4. Allow advertisers to pay in advance.
Many people use debit cards for PPC so their cards don't get out of control, or so accountants have some control over Ad dollars.

5. Suggestion for the Beta Regional Ads - Allow more than 5 groups per campaign. If you want to target all of NY except NYC, you need to make 2 campaigns as NY has more than 5 areas.

6. Higher cap on max campaigns.
With the regional campaign, I'm also having issues with the max number of campaigns allowed (25). We're in 21 states, and I'd like to see the numbers per state (plus different ads preform completely differently in various states), so I want one regional campaign per state. Combined with my other national ads, I don't have enough campaign space to accomplish this.

I think this is my Google wish list, at least for today...


12:21 am on Feb 7, 2004 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member

...I do find it satisfying to think that at least one person at Google is reading our suggestions :-)

More like dozens, actually. ;)



6:40 am on Feb 7, 2004 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

maybe we should lock this thread, and possibly go through and see if any of the wishes have been acted upon.

This thread was started over 3 months ago.

I think it would be interesting to lock this one. Go through and see what has been added (would make a very interesting post).

And then see what wishes keep reoccuring in another thread. If something is wished for by many people instead of just a couple, might give some better amunition to AWA for upgrades.


5:13 pm on Feb 7, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I don't see any reason to lock it simply because of its age and length.

eWisper's idea of compiling the suggestions is good. It would be cool to take an informal vote on what suggestions are most desired.


5:18 pm on Feb 7, 2004 (gmt 0)

10+ Year Member

This 154 message thread spans 6 pages: 154

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