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1. Ad CTR rates for Google only as this is what determines ad placement.
2. The ability to show ads on only partner sites and not Google.
With the ability to regional target on Google, and not on partner sites, disabling a national campaign on Google for regional ads, yet keeping the national for partners would give us more control.
3. AdSense Only Campain.
AdSense searches are much different than Google ones. If Google is in doubt, it uses a more common keyword, and not more specific ones. This has led to many terms not being properly advertised for on AdSense, as those common terms people would rack up thousands of impressions a day on Google, and yet less than a thousand on AdSense sites. I would like to make a campaign strictly for AdSense which is not shown anywhere else as it's such a different type of market.
4. Allow advertisers to pay in advance.
Many people use debit cards for PPC so their cards don't get out of control, or so accountants have some control over Ad dollars.
5. Suggestion for the Beta Regional Ads - Allow more than 5 groups per campaign. If you want to target all of NY except NYC, you need to make 2 campaigns as NY has more than 5 areas.
6. Higher cap on max campaigns.
With the regional campaign, I'm also having issues with the max number of campaigns allowed (25). We're in 21 states, and I'd like to see the numbers per state (plus different ads preform completely differently in various states), so I want one regional campaign per state. Combined with my other national ads, I don't have enough campaign space to accomplish this.
I think this is my Google wish list, at least for today...
I'd also like to see Google offer the data that Overture's search term suggestion tool does - searches last month, current top bid, etc. would be a big help.
CTR data would be great too, but I guess with the variety of bids on competetive terms and the variety of ad copy, there are too many variables to provide any meaningful data.
(See line item 6 in particular, for the 'when' of billing.)
Robino is correct that you are billed when you reach a certain dollar amount, and the FAQ will detail this schedule. Once you understand how and when you are billed, it is easy to predict when your next bill will occur, so that you won't be getting 'surprise' bills any longer.
It is also worth mentioning, that ultimately, each advertiser controls how much they spend (and therefore how often they are billed) by setting an appropriate daily budget.
Another 'Not Enough Coffee' day for me I guess. Still time to fix that though. ;)
In the meantime, while Average CPC is not available in the Keyword Suggestion tool at present, it is part of the information available in the Traffic Estimator tool.
I'll forward the suggestion of including it in the Keyword Suggestion tool as well.
I'm not having a problem with how much I'm being billed, I'd just like to be notified by email when I've reached that specific amount. Yes, sometimes I reach that amount faster than other times, so for me it's unpredictable. I don't want to spend time looking at AdWords totals, then seeing what date I'm going to be billed. I'd just like an automated email saying, "You're reaching your (whatever set amount AdWords has decided) limit, you will be billed tomorrow or whenever you reach said amount."
Yes, I should be monitoring my AdWords spend more closely, but when I know I'm making more than I'm spending, that's about all the time I have to spend on AdWords. I have lots of domains, lots of boards to check/run and I'd just like the warning email...and clearly, I'm not alone.
This may also be a good time to mention that I'll almost certainly be a little scarce around here next week, due to outside commitments.
So if there's a post that's calling my name, and I don't respond, please don't take it personally. I just haven't seen it yet.
An option for a once-off emailed report to a different address than the login name. My login is an alias email address and I don't want a large group of people to get regular reports.
Custom reports to be able to choose any of all fields, e.g. Destination URL is not presently available.
It would be useful if in the Sandbox, G made another list and said, these are trademarked terms, you can't use them.
This would let us evaluate trademarked terms, looks at those sites (useful research here), and it would help G enforce the fact that they are explicitly showing you terms you can't bid on for their own legal purposes.
The trademarked term bidding threads continue to pop up on a regular basis. If a thread keeps returning, it seems that it's an ongoing issue that G needs to deal with more closely.
A company with regional sales offices. It would be cool to show contact info for an office near the visitor.
A company providing seminars. It would be cool to show a promotion about an upcoming seminar near the visitor.
- Ability to find out which content sites are generating impressions and Clicks. (At least the top 3 by domain) I'd like to target certain types of content sites, but it is virtually impossible to tell if I succeed or not.
- The ability to bid up/bid down on specific content sites. This would allow a lot more control over which sites the ads appear on. As a content publisher this would also be an incentive to produce high quality content if I know that people may bid up to appear on my site.
- As others have mentioned content only campaigns. I'm cheap and would rather not pay for ads on key words where my site is returned quite high in the search engine results. I've tried to do this by having longer phrases that are not likely to be searched for, but would appear in content sites. However as noted above it is difficult to tell if it works or not.
To start it took 9 attempts over three days and three emails to create an Adwords account and nobody bothered to email me back to let me know that the system was back up and running on the third day.
Secondly, Once I have created an advert within their guidelines and after studying their FAQ's to make sure everything is above board and relevant the advert does not show for my main keyword even though there is no competition under that key word/phrase.
So what would I like to see, some good old fashioned effective technical support with a system that lived up to its marketing blurb</rant>
Thanks for letting me share this folks....
The ability to bid up/bid down on specific content sites. This would allow a lot more control over which sites the ads appear on. As a content publisher this would also be an incentive to produce high quality content if I know that people may bid up to appear on my site.
That would be really great!
And in addition to letting advertisers bid on Adsense separately, how about lowering the minimum bid (do I hear $0.03 anyone?) :-)
2) The top bidders for the keywords I am advertising on.
3) I would like to choose what search engine to advertise on such as Google, AOL, etc.
4) Allow advertisers to pay in advance.
5) On Overture you can pay them to make your keywords, title, etc and I would like to see you guys do this for us as well and please make it cheaper then Overtures price.
6) I would also like to have more space on the ads to.
7) Stop AOL from showing ads at the bottom of their results. This hurts advertiser bad.
I'd suggest that sending everyone off to a conference on the otherside of the world, at the same time, for a week or so - and leaving advertisers to wait 2 weeks for approval of their campaigns - wasn't a good idea.
Leaving one person in a country office - who clearly couldn't do the work of 6 - isn't a good idea.
And doing it the week after Overture launched in this country was probably pretty shortsighted.
Its now clear why Eric Schmidt has delayed the IPO.
1- Campaign CPC automatically adjusts during time periods (AM/PM) you select.
2- Reporting for ads showed a breakdown of CTR - Conversion Rate - CPC at any TIME PERIODS (AM/PM) throughout the day.
3- When view the actual creatives, post the average Conversion Rate next to the CTR ave. CTR is one thing, but Conversion rates on the individual creatives would be powerful. <When running Google Conversion Tracking>
4- Right now you can select ad optimizing where ads with the highest CTR are displayed, but what about another option for optimizing ad display usign highest Conversion Rates. <When running Google Conversion Tracking>
Have a few other ideas, but if G made them available I would have less of an edge on the competition.
Further, out of politeness to my clients' competitors, I'd like to be able to click on their ads without their being charged so that I can research their landing pages.
What I would like is a special url for this service. It would look a lot like the Google homepage but would have a menu allowing me to select any possible geography and language by which ads are served.
(I just did this for one of my terms with a "strong" status and a 3.9% CTR. I tried and tried and I could hardly ever get the thing to come up.)
I've also noticed that in campaigns where there are lots of keywords with a high CTR (say 4% and above) that the recommended budget may show as 'OK', but the ads will not be showing all the time.
This is because the recommended daily budget is calculated using a moderate CTR (around 2%). If your CTR is way higher, the system can be fooled into thinking that your budget is OK, when in fact it isn't sufficient.
You can check for this by looking at your actual spend, day-to-day. You will usually see that your budget is being hit or exceeded, if your daily budget is in fact too low.
BTW - As always, I'll be passing the suggestions posted here since last Friday, later in the day. Thanks!