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Making the AdWords Banner Bigger

Is this trick OK, or will google get upset ?

     
10:37 pm on Apr 10, 2002 (gmt 0)

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I have noticed that in Google Adwords Select you can make the Banner 30-40% bigger. It happens if you type in a DISPLAY URL on the 3rd line that uses up all 35 spaces, and the URL must be all caps.

This obviously makes a bolder more noticeable ad. (also makes the rest of the ads in the list bigger). Does anyone think there is anything wrong with using the maximum space allowed to make the ad bigger ??

10:41 pm on Apr 10, 2002 (gmt 0)

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oops, I guess it would actually be the 4th line that the display URL is on. It's the second to last line when you edit the ad, and it's the last line that shows up when the ad displays on google.
10:42 pm on Apr 10, 2002 (gmt 0)

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Also, wondering about Ascii Art in the Ad to make it more noticeable ??
11:24 pm on Apr 10, 2002 (gmt 0)

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Well spotted if somewhat borderline!

Others will follow.

11:26 pm on Apr 10, 2002 (gmt 0)

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I don't know if Google will care or not but I am sure you will be able to tell us soon enough. I am interested in the answer.
11:55 pm on Apr 10, 2002 (gmt 0)

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Just make sure that the long URL actually works, as you can learn from this thread [webmasterworld.com]
12:18 am on Apr 11, 2002 (gmt 0)

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Works fine, but it must be a valid URL. I first tried putting in a big bold line of advertisement, but Google declined the ad because the URL wasn't valid
12:19 am on Apr 11, 2002 (gmt 0)

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What about 2 or 3 line Ascii Art? Anyone have any experience with it?
10:12 pm on Apr 11, 2002 (gmt 0)

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Ok, here's the results after the first 200 clicks. My CTR went from 1.0% to 1.6%.
a 60% increase. not bad!
2:02 pm on Apr 12, 2002 (gmt 0)

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worth a try, i'm going to go have a go since i have a spare long URL i could use :)
2:29 pm on Apr 12, 2002 (gmt 0)

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just done my ad on google and its appearing for the term 'stamps' , i've managed to get the max url in too so its pretty large !!!
will let u know how much it affects the CTR - its currently at 0.8%
3:34 pm on Apr 12, 2002 (gmt 0)

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916 impressions in the last 1hr and now up to 3.2% CTR - not bad :)

also tried another made up of some asci art for a different keyword (british stamp auction), will let u know how it goes

4:56 pm on Apr 12, 2002 (gmt 0)

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ade> wow, that's a pretty big increase. I hope it holds. My other webpage went from .09 to 1.8. I'm pretty happy with the results.
6:20 pm on Apr 12, 2002 (gmt 0)

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I changed my link to www.mydomain.com?Keywords_List.

Seems like it is working. Let's see how it increases. However, I had 1.6% without this, so if it increases, that would be even better!

6:46 pm on Apr 12, 2002 (gmt 0)

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Can you give us a keyword so that we can see an example of what you're talking about?
6:52 pm on Apr 12, 2002 (gmt 0)

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ade_uk listed a keyword above "stamps"
7:04 pm on Apr 12, 2002 (gmt 0)

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I've looked at "stamps" and the ad looks standard size with nothing capitalized. Am I missin something ?
7:08 pm on Apr 12, 2002 (gmt 0)

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I don't see any ads searchin' "stamps"

As for "british stamp auction" the 3rd ad seems to be full of 'little boxes'

Does location affect results?

7:13 pm on Apr 12, 2002 (gmt 0)

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The ads under "stamps" are about 30% larger than most ads on google. However, it makes ALL THE ADS in the column bigger also. So, don't compare it to the other "Stamps" ads. Compare it to another ad for another keyword, and you will see the difference.
7:14 pm on Apr 12, 2002 (gmt 0)

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Hmmmmm, still don't see ANY ads.....
7:18 pm on Apr 12, 2002 (gmt 0)

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I see one with all caps for the url if that's what you're talking about but all the ad boxes are the same size.
7:31 pm on Apr 12, 2002 (gmt 0)

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Yes Jill, that's the one. Yes, it also makes the others bigger. All the ads on that page are now about 30% bigger. So far, this method has DOUBLED my CTR. If you compare the size of those ads under "stamps" to most other ads on google, you will see they are much bigger. This happens if any one of the people under "stamps" uses all 35 characters of the display URL (must be all caps)
7:58 pm on Apr 12, 2002 (gmt 0)

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It's doubling your click through rate. Is it also increasing your sales? I pay per click so yes I want to increase my traffic but increasing the conversion is more of a concern to me. How's that panning out for you?
8:19 pm on Apr 12, 2002 (gmt 0)

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Hmmm goood shady stuff happening here

Jill, just a poser, why would there be any difference in sales due to the ad, do you think the difference in appearance of the ad from the smaller version will have an effect?

8:49 pm on Apr 12, 2002 (gmt 0)

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nothing shady, I don't think. Simply filling in all 35 characters of the URL.
8:51 pm on Apr 12, 2002 (gmt 0)

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for me, CTR and Sales from AdWords have doubled since adding the larger banner.
8:57 pm on Apr 12, 2002 (gmt 0)

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>shady

ok granted its not shady, but i dunno how about blatant :) nah im just waiting to for GG to scan the thread and have a laugh :) Who ever said SEO was dead ;)

9:06 pm on Apr 12, 2002 (gmt 0)

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This should become the new standard Adwords box/column. If it can double CTR, its good for Google AND advertisers. And looking at it, it doesn't interrupt the regular results than much at all.
I am sure that when they did the original layout, they considered the max characters that would still look okay.
9:07 pm on Apr 12, 2002 (gmt 0)

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Jill, just a poser, why would there be any difference in sales due to the ad, do you think the difference in appearance of the ad from the smaller version will have an effect?

I was just curious if it was only increasing his CTR or if it was also increasing his sales. Getting them to come to the site is only the first battle. :)

9:08 pm on Apr 12, 2002 (gmt 0)

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Thanks BigjohnT, my thoughts exactly.
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