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Making the AdWords Banner Bigger

Is this trick OK, or will google get upset ?

10:37 pm on Apr 10, 2002 (gmt 0)

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I have noticed that in Google Adwords Select you can make the Banner 30-40% bigger. It happens if you type in a DISPLAY URL on the 3rd line that uses up all 35 spaces, and the URL must be all caps.

This obviously makes a bolder more noticeable ad. (also makes the rest of the ads in the list bigger). Does anyone think there is anything wrong with using the maximum space allowed to make the ad bigger ??

9:16 pm on Apr 12, 2002 (gmt 0)

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I can't say this is a problem but my CTR is already between 6.1 and 4.1% for several different ads so I guess I can't complain about that. I'll be watching to see if changing this makes a difference.
7:41 am on Apr 13, 2002 (gmt 0)

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Jill, that's a great CTR!

I'm jealous.

5:45 pm on Apr 13, 2002 (gmt 0)

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I hate to ask a dumb question, but how do you
get it to be exactly 35 characters! (Please don't get too technical on me). Do you just make up a file name for the page on a new site and then count it out??

Also, when I filled out form today (first time so I wasn't sure what I was doing). I just typed in the words. I didn't use quotes or brackets (but it didn't seem to prompt me either in those distinctions). Does this mean everything is a wildcard situation now? And if so, can I edit this? Sorry, but it's my first day on adwords.
I have to say, it's very cool to see 10 listings in 2 minutes.

6:21 pm on Apr 13, 2002 (gmt 0)

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Yes, making up a new file name is one way of doing it. As for me, I just made up a file name that didn't exist. This is still a working domain for me, since my server will automatically take people to my front page if they type an incorrect file name behind my domain.

As for the Quotes and Brackets thing, you can go back and modify them at anytime.
If you add the quotes or brackets, it will make your search results more specific. For example, if you sold ONLY Red Widgets at your store, and you used the keyword Red Widgets in your ad, your ad would pop up if someone searched for: Blue Widgets with Red spots. Since you don't sell blue widgets with red spots, you might waste some money on ads. If you put the quotes around it like this: "Red Widgets", then they would have to type it in that order, and the search for blue widgets with red spots wouldn't show your ad. However, Big Blue & Red Widgets would show up for your ad. So, you might want to go even further and use brackets. So this keyword [red widgets] would only show your ad when only Red Widgets was typed in. I also use the negative keywords a lot. For the items I sell, there are a lot of people looking for FREE ones on the web. I don't give my items away, and I don't want to pay for ads for people looking for freebies, so I put the following negative keyword in all my ads: -free

7:06 pm on Apr 13, 2002 (gmt 0)

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I believe the reason my CTR is so high is because my keywords were chosen VERY carefully and are extremely targeted. I did that because I'm in a very competitive field and using a generic term would have cost me an arm and a leg at least. ;) Also because I actually want to sell this stuff not just have people come and look at it!

8:33 pm on Apr 13, 2002 (gmt 0)

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Thanks 4crests. After a few more hours on google ad words select it's been interesting to see certain things.

I noticed that with some phrases , if you don't have exact match but phrase match, it still might have just a few states = ie Florida phrase phrase,
Michigan phrase phrase
but it won't have EVERY state come up. Is there a reason for this?

I also am wondering if you are using a 3 word phrase if you are pretty safe to use the phrase match since at least those 3 words have to be consecutive.

But the other thing is about the broad match. I see that though I did a few words in broad match. They won't show up if I type in free my google ad words. I wasn't sure why since no one else had bid on the phrase with the word free before it so it seems like it should be a 5 cents bid. Is there any way to understand what is excluded in broad match if you don't use any negative excluders?


8:57 pm on Apr 13, 2002 (gmt 0)

WebmasterWorld Administrator brotherhood_of_lan is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

the 35 character thing

would another solution be to have [url.com...]

5:36 pm on Apr 14, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

yeah, that would work too I think
8:14 am on Apr 15, 2002 (gmt 0)

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my asci add got deleted by google due to 'content'... my large ad is still working though and doing well...

i noticed today you can no longer do stuff like asci as it comes up with the error 'Repeated punctuation is not allowed' - interesting fix they've put in quickly!

4:55 pm on Apr 15, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

very interesting.

I still have an ad running with ascii. I suppose, it will be deleted soon also. My LONG URL ads are still running also, and doing wonderful. One of them is up to 3.4% from 1.0% previously.

5:05 pm on Apr 15, 2002 (gmt 0)

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Are any of you seeing your Adwords Select banners at the top of the SERPs instead of at the right side today?
5:08 pm on Apr 15, 2002 (gmt 0)

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not me
6:22 pm on Apr 15, 2002 (gmt 0)

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Hmm all three of my keywords, which are pretty competitive have my Google Adwords Select showing at the top of the serps. Cool deal but I thought that was for Premium listings. I know that if no one has purchased Premium ads that sometimes there are other things at the top but this is the first of seen of this.

hmmm... back to normal I guess it was a glitch. But I did take screen captures just to prove to myself I wasn't hallucinating. ;)

11:09 pm on Apr 15, 2002 (gmt 0)

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Were all the 8 slots to the right filled when your ads wandered to the top? This could be a "spill over" feature for such a situation, which would make it possible for them to show more ads.
6:54 am on Apr 16, 2002 (gmt 0)

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I got the following Message from Google concerning several of my "long URL's":

We note that you are using the last line of your ad for information other than a URL address. AdWords Select has designated this field as the ‘URL to display,’ and we ask that you list an actual URL in this area. This presents a clearer advertisement to the user. This generates a higher Clickthrough Rate (CTR) and greater effectiveness for your ad campaign.

Please note that the ‘URL to display’ field is different from the ‘URL to link to’ field. The displayed URL does not have be your entire link, but it should accurately reflect your destination website. Advertisers will often enter a shortened version of their link or their homepage address into this field. Once you make this change, we will be glad to run your ad on Google."

7:29 am on Apr 16, 2002 (gmt 0)

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I got a similar message immediately after trying it the first time. I then simply made sure the URL I was using was an ACTUAL url to my site. works great.
9:10 am on Apr 16, 2002 (gmt 0)

10+ Year Member

Time to register a domain name containing 27 characters (e.g. www.coincidentally-twenty-seven.com)

If you avoid editing your ads then the new spam filters don't have a chance to kick in... for example my ascii characters were booted out the last time I edited my ad, whereas my 35 character long dodgy DISPLAY URL is still going strong.

This 47 message thread spans 2 pages: 47

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