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The answer to these questions is probably already around somewhere, but I searched and did not find it.
When choosing keywords, are multiword keywords effective in picking up single word search terms? For example, would keywords:
blue widget,red widget,fuzzy widget
come up for a search term:
"widget"
or
"blue"
or would I have to do this:
blue widget,red widget,fuzzy widget,widget,fuzzy
also, I've seen many people ask about how to choose search terms for sites with broad scope of specific products. Would it be feasable to create doorway pages with search terms optimized for specific products, or would there be problems inherent in that approach?
finally, I've seen many places recommend a 15-20 keyword term count. How much would it affect me if I were to go over?
Thanks to all in advance,
-Nathan
>When choosing keywords, are multiword keywords effective in picking up single word search terms?
The answer is yes, no, and it doesn't matter:) *Generally*, your best (ie sales) referrels will not come from one specific word. There are several reasons not to focus on one word, but I think the most important is this: You want qualified visitors coming to your site if your goal is to sell a product. And if someone is only using one word to search with, that word can have many different meanings. Other reasons are would be people are searching with one keyword less often as they become more educated about search, and it can be difficult to rank high for one just word.
All that being said, everyone still wants to rank well for their *money* term (myself not included), so I'd give this thread a nice, long look:
Theme Pyramid [webmasterworld.com]
I still believe it's one of the most useful things written here at WebmasterWorld and it was a great help to me in understanding SEO.
>also, I've seen many people ask about how to choose search terms for sites with broad scope of specific products. Would it be feasable to create doorway pages with search terms optimized for specific products, or would there be problems inherent in that approach?
Let me know if I have this right. You want to know if you should create doorway pages for the specific products you sell? I don't see why you should have to do this. You should be able to just optimize the pages on the site that list these products. But let me know if I'm not clear in this.
In response to your question:
The simple version:
Do multiple optimized doorway pages, each targeting a different thing, work as a tactic?
The long version:
What I meant is if for whatever reason you want to direct people to your main page (widgetsRus.com/main.html) but you have both housecleaning widgets and car audio widgets on that page, what would be the best way to direct both demographics to that page?
Would creating /main.html and /main2.html with different targeted optimization be the way to go, or would a few different optimized redirect pages work?
This might be a stupid question.
>Do multiple optimized doorway pages, each targeting a different thing, work as a tactic?
Yes, but only if they have at least one incoming link. The 'classic' DW page does not. Nowadays, people tend to refer to them as "information pages", instead of doorway pages.
> what would be the best way to direct both demographics to that page?
By creating "information pages" around these sets of KWs.
>or would a few different optimized redirect pages work?
Someone else will have to chime in here, since I don't use them. I think they work, but I'm pretty sure Google frowns upon them.
