Keyword phrases for client

[rick]

My clients company manufactures concrete pipe joint products, such as concrete joint waterproofing, plastic watertight joints, soil-tight culvert wraps and so on. I had them come up with some keyword phrases for the above but overture shows no searches for the various phrases. I have tried various combinations but find no real searches unless I use a phrase such as, concrete waterproffing, or waterproof cement. These phrases do not really suppor the theme od the sites services or products. Any suggestions on what would be the best approach for good keyword phrasses for this client?

Thank you
Rick Sweeney

[bingymon]

Hi rick.
You've got a tricky one on your hands. I'd almost want to say that running an adwords campaign might be a good testing ground to try them all out and eliminate later based on CTR and conversions. You'll see a pattern emerge from that for sure but I'm not sure if its the most cost effective approach.

Another approach might be to look at competitor sites and see what terms they are using. I hope that helps. I'm sure others may have better advice...

[HitProf]

Hi Rick,

Welcome to Webmasterworld! I agree that running an AdWords campain and using your imagination are the best options. You can also try Wordtracker. The free trial should be enough for this purpose.

One other thing: we're not supposed to mention specifics, even for your own good you shouldn't do that too often as the competition may be on board too :)

[rick]

Sorry for the specifics. I did use Wordtracker but really only received very broad terms. I did look at competitor sites, but they are found with the very same phrases which show no activity from overture. Hmmm. Not sure Adword is a viable option for the client.

Thanks a million for the advice.
Rick

[eWhisper]

I don't know anything about this industry, but have you thought about what project the end user is in and working on that angle?

It seems construction equipment, road construction (or whatever this stuff is actually used for), might be another angle rather than naming the individual products with no search volume.

[HitProf]

rick, don't expect high volumes for any of these terms, you're looking for qualified traffic. Overture has a relatively small reach and doesn't display really low search volumes either. Try to do well on all of the terms, with all variations. if there are no searches, AdWords will cost nothing. With such numbers you can have a decent test for as little as $100 and a bit of imagination (plus time).

[rick]

Yea your are right about concentrating on qualified traffic. Thanks for getting me back on track with this. I will get busy on optimizing the various site pages with the terms that make the most sense for the service and products for this web site. Staying with a strong theme based concept would be the best approach I think.

Thanks again
Rick