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Another approach might be to look at competitor sites and see what terms they are using. I hope that helps. I'm sure others may have better advice...
Welcome to Webmasterworld! I agree that running an AdWords campain and using your imagination are the best options. You can also try Wordtracker. The free trial should be enough for this purpose.
One other thing: we're not supposed to mention specifics, even for your own good you shouldn't do that too often as the competition may be on board too :)
Thanks a million for the advice.
joined:Feb 13, 2003
It seems construction equipment, road construction (or whatever this stuff is actually used for), might be another angle rather than naming the individual products with no search volume.