Building sites totally around keyword mis-spellings?

Anybody turned this strategy into a cash cow?

[skibum]

You're selling widgets or promoting them and the serps and PPC listings for "widgets", "blue widgets", and "fancy widgets" are about as competitive as you can get.

You estimate about 25% of the people who are looking for widgets spell it "wigets".

Has anyone used this strategy successfully to build a whole site about "wigets", purposely mis-spelling ther term throughout the website?

Any idea how many people click on the "did you mean widgets?" thing that most of the engines spit back at the user?

Does that filter out enough people so that they don't click down through the mis-spelled listings?

[claus]

You might want to examine this press release from U.S. Department of Justice:

[cybercrime.gov...]

Added: In this case, the misspellings did not lead to related sites - far from it. I believe that's an important point here.

[wattsnew]

I used to get some quite decent traffic targeting mis-spellings, but since Google added the "did you mean" this has largely dropped off.

[Robert Charlton]

I was doing some research with the AdWords Sandbox today, and noticed that in the "More Specific Keywords" area, one of the phrases they suggested "to increase your clickthrough rate" is one that will bring up a "did you mean" message when you enter it.

[blaze]

Yahoo is solving this problem with meta-tags, interestingly enough.

Basically, put mispellings in your meta-tags and you will be up above those (in my humble opinion) leech sites.

Yes, you are hearing correctly .. According to Jon Glick, director of yahoo search, meta tags are back again.