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Also I have used alt tags which are graphics of roses at the top and bottom of the page
and another graphic that I have used as a divider. On some pages there are the same key
words on the graphics. On other pages the same key words are used from
With alt tags does this cause any problems? (Boy I can tell you its hard to
get the right balance).
I'm not clear as to what your first question is, so if you could clarify that maybe I can help you.
As to the alt tags, I don't believe using the same keywords in different pages will be tagged as spam.
For rankings, though, what you have to keep in consideration is "themes." If your entire site is targeted and is focused on just 2 or 3 main keywords, then using those on the alt tags of all the pages is great. If, however, your site has different "topics," try to have a page for each keyword so each page is "targeted."
If I'm understanding your question correctly, you are asking if reorganizing the keywords in your title will be enough to convince a spider that that a duplicate page with the new title is a completely new and unique page?
If that is what you are talking about, the answer would be no. Taking the same page and writing multiple variations of the title and resubmitting, is something that most engines dislike.
If you are asking if it would be considered spam to rework a title on a page that has already been submitted, and then resubmit, then no, that wouldn't be considered spam. Tweaking your title tags to try and find the combination that works best is just part of the process.
The one thing to keep in mind is that changing the order of your keywords in your title tags will alter the possible keyword combinations the page will come up for. Using your example a page title of Fred George Bill would probably rank well for Fred or Fred George, but not so well for Bill or Fred Bill.
Title relevance is not only determined by keyword appearences within the tag, it is also determined by the order in which they appear and their relationship to one another. Before you start changing your title tags, you want to make sure you won't be messing up any keyword combinations that are working well for you.
In other words, if the page also has importance for a different kw search, does the penalty from the overly-repeated kw affect the page in every other search where it might be returned, even if the frequency for the second kw is within bounds?
The strange thing is that (at least with AV) it seems that although the excessive repetition of the main phrase causes a negative effect, it actually boosts the rankings for secondary phrases that include the main phrase.