whats the best way to choose key word phrases?

[jlyons1234]

whats the best way to choose key word phrases?

jay

[Marcia]

You choose the ones that most accurately describe the content and purpose of your site and its pages.

Then, to narrow them down or find more you can check for an estimate of comparative value by number of searches reported with the Overture keyword suggestion tool and also see how comparatively competitive they are by examining the SERPs.

The best choices are a balance between those two factors that adequately describe the pages' content.

[jlyons1234]

why doesnt overure reurn plural returns, only sinle results. how do i know which gets more his.