Forum Moderators: open
One thing, why do they not include plurals in the results?
Overture counts singular and plural words as one word in their search term results. To complicate things further they also include some related words through their 'match driver' technology.
If you sign up for an Espotting account you can also use their keyword tool of actual searches.
Take a look throught the library here for some ideas:
[webmasterworld.com...]