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What is better? Keyword "Buy Product" or "Product"?

1:04 pm on Dec 28, 2003 (gmt 0)

New User

10+ Year Member

joined:Oct 3, 2003
votes: 0

Hi at all,

i have a question concerning the linktext for my pages: I realised that if i link a page with a keyword text (for example: chicken) then it gets a boost in the chicken serps. my page is a shopping guide for many different products. so what do you think is the better for the linking text from internal and external sites for the subpages: "Buy Product" / "Purchase Product online" or similar keyword phrases


just "Product"

What high ranking should be more important for shopping guide sites? I think it should be the "buy product" phrases but im sure if i link which such keyword phrases i wont receive much traffic as if i would receive linking with having a high ranking with "product" but the conversion rate should be higher. so what do you think would be better for the subpages?

Would be very nice if some could post their opinions.

Sorry for my strange english ;)



9:25 pm on Dec 29, 2003 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Jan 24, 2001
votes: 0

Hi, Cosmo. I think it depends on the page you want to link to. Can you actually buy the product on this page?

I think of "buy product" as a strong call to action phrase. If you can buy the product there, I would use "buy product" over "Purchase Product online".

Of you can not buy the product on the page your linking to, I would just just use "product" or another variation such as "product information" or "products review'. etc.

9:17 pm on Jan 1, 2004 (gmt 0)

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joined:Oct 3, 2003
votes: 0

thank you very much for your answer mona

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