Found A Great Example of Keyword Optimization

I saw a great example of keyword optimization today, which I need explained

[nosajarta]

I went to a website and typed in the search terms <keyphrase> and the website that came up was example.com. When I went to their site, there was nothing there concerning the phrase, <keyphrase>. Instead, I end up on an exact replica of their homepage, though the name of that page is www.example.com/<keyphrase>.htm.
I then type in the search term <another-keyphrase> and they again come up atop the search engine. I click on their link and end up on the page, www.example.com/<another-keyphrase>.htm, another replica of their homepage example.com.

Can anyone tell me what these guys are doing? One look at the source code does lets me know that each of these pages are individually optimised for each search term in their meta tags, though the phrases are not in their body text.

My question is: have they created a number of homepages with differing metatags and different page names or is this some sort of fancy re-direct to their homepage.
Also, if these are the same pages re-created over and over, can they not be penalised for this, when initially submitting to the search engines?
Also, how does one create a hidden page on his website?

Also, I thought that if someone only lists keywords in their metatags and none in their body text, that their site would not be optimised for a search.

[edited by: Woz at 7:46 am (utc) on Dec. 17, 2003]
[edit reason] no URLs or Specifics please, see TOS#13 [/edit]

[le_gber]

Hi nosajarta,

You may want to remove any site specifics as it is against the forum TOS [webmasterworld.com]

Then you may want to read the following threads:
[webmasterworld.com...] (for the latest on the Floriday episod)

and this for the pre-florida guidelines:
[webmasterworld.com...]
[webmasterworld.com...]

Finally this is also recommended as a general strategy guide:
[webmasterworld.com...]

Hope this helped

Leo

[mipapage]

I have seen the same thing, and gotta think that it's a pretty successful SE gaming technique - twice I've seen it and twice they've dominated the serps.

In the example I saw, all of the www.example.com/keyword pages were 301-redirected to another page (presumably their 'homepage'). The homepage and it's site contents have not been spidered by google, but the series of www.example.com/keyword pages have all been spidered. None of the pages are cached.

It's a pretty slick thing they've got going - I wish I could figure out how they get those 301'd pages to stay in google, and where in the world google is getting the search result description text from - cause the 301 pages are empty, and the redirected page doesn't have it either!

Sorry, this doesn't help much does it?

<added> It seems that the 'homepage' has now been spidered.

[Hissingsid]

Hi,

I guess that you are talking about a Google search.

This used to be fairly easy by lighting a Google explosive device (b**mb).

Try searching for miserable failure.

The new algo Google launched on an unsuspecting commercial web has made this technique redundant for many search terms but there is a hypothesis that Google has introduced an ellement of CIRCA technology which interprets you search term and matches this to pages the gist of which it has interpreted.

It uses a broad search term with a broad match. And what do you get when you put too broads together?

Best wishes

Sid