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bendable widget - 2.34 kei, competing 6300
bendable widgets - 6.40 kei, competing 9600
normally I'd bail for KEI this low, hmm lets check sales...
last 30 days 12 sales $****.
Ok it's not going to put a downpayment on a new ferrari, but how many opportunities like this have I been dismissing?
I've always found kei a useless figure anyway - prooved to be right again.
Same experience here. KEI is based on number of competing pages - which, to my mind, is often irrelevant.
I find that it's not how many competing pages there are - but who they are. I check the first few pages in the google SERPS and see who those competitors actually are.
Say I'm expecting my newly-created page to have a PR of 4. The first ten listings in the serps could have PR3 and not even be minimally optimized for the given keyphrase. Or the first ten listings could have PR6 and be highly optimized. Makes a big difference in the potential of the keyphrase.