Blue fuzzy widgets, wadgets and wedgets in anchor text

[teppic]

I'm working on a site aimed at selling blue fuzzy widgets, blue fuzzy wadgets, blue fuzzy wedgets and blue fuzzy wudgets. The site has category sections for each of these. Now I know that the term "blue fuzzy" is often searched for and very relevant to the items on my site, so I'd like to optimize for this term as much as possible.

The question I have regards the anchor text I should use in links. For links to the individual category sections I could use "blue fuzzy widgets", "blue fuzzy wadgets" and so on.

But for external incoming links to the site's main page I can't really use the term "blue fuzzy" alone as the anchor text, as the term on its own wouldn't make sense. At the same time though I want to optimise for that particular phrase. Could I for example use something like "Blue fuzzy widgets, wadgets, wedgets and wudgets" or is it not recommended to include so many keywords in the same link?

Would having different external incoming links with anchor text of the form "blue fuzzy ****", "blue fuzzy yyy" etc but never "blue fuzzy" on its own help to push up the site's ranking for people just searching for "blue fuzzy"?

Teppic, up to his ears in blue fuzz

[mona]

>Could I for example use something like "Blue fuzzy widgets, wadgets, wedgets and wudgets" or is it not recommended to include so many keywords in the same link?

That would be ok.

>Would having different external incoming links with anchor text of the form "blue fuzzy ****", "blue fuzzy yyy" etc but never "blue fuzzy" on its own help to push up the site's ranking for people just searching for "blue fuzzy"?

Yes, because incoming links will help your site, regardless of the anchor text.

But I think this would be more benificial to you site: Instead of having all the external incoming links go to you main page with the anchor text "Blue fuzzy widgets, wadgets, wedgets and wudgets", separate these keywords phrases and have them point to their respective categories.

1) External incoming link with "blue fuzzy widgets" anchor text that links to the "blue fuzzy widgets" category page.

2) External incoming link with "blue fuzzy wadgets" anchor text that links to the "blue fuzzy wadgets" category page.

3) Etc.

You can even get more specific than this if you want. Have you read Brett's Search Engine Theme Pyramids [searchengineworld.com]? Great stuff. He discusses "money' pages here. These are the pages you want to focus on, not so much the main index page of your site.

[teppic]

Thanks for the info, having external links going to the individual categories seems to be a good solution. I'd actually already read that theme pyramids article (from a link somewhere else on this forum :) ). It makes sense, although I've also read messages from people on here suggesting that some of the major search engines (google in particular) don't make that much use of themes.