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eg. Here at mywebsite you can my keyword and keyword for sale blah blah.
Its not too hard really!
Dont worry too much about keyword density, as long as you have it in their once or twice, the other things that really matter like anchor text will get you the rankings.
Yourwebsite.com
Your Keywords
Click here
Search engines' spiders figure that any words other sites use to describe your site are particularly relevant. So, if lots of sites linking to you use keywords in their link text, search engines will boost your ranking for those keywords.