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Keyword Optimization

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1:37 pm on Sep 9, 2003 (gmt 0)

10+ Year Member



I want to optimize a travel site for some relevant keywords.
Can I use a particular keyword for 7/8 times for that particular page? Is it safe? Would Google consider it spam?
can anyone please help?
1:48 pm on Sep 9, 2003 (gmt 0)

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Welcome to WebmasterWorld, Tupur. Keyword density is probably more of a factor than absolute repetition, but Google uses off-page factors for much of its ranking calculation.

The short answer is no, using a keyword 7 or 8 times certainly isn't spam - unless there's no other content! But look at the page in the context of the whole site - where it fits in the structure, how it is linked, anchor text, how much content about the topic is on the site, etc.

2:16 pm on Sep 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Also very important: How well does it read?

Remember, getting in the SERPs is a (very important) first step. But searchers will look at the snippet and title bfore clicking, and will read the text after they click. If they do not like what they see ...

8:40 pm on Sep 9, 2003 (gmt 0)

10+ Year Member



I was thinking about doing the exact same thing for my new personals website.

Since "Personals" "Singles" and "Dating" are extremely competitive keywords, I am creating sub-pages that focus on a certain city and contain a button that is hyperlinked back to my main page. The title and keywords should read very nicely as well. An example is "Tampa Singles" and "Tampa Personals" and the sub-page (250+ words of content) talks about how my website can help a person meet people from there. Those keywords are repeated several times throughout the article. I'm adding a few links to some other Tampa dating websites as well with that text, and I hope to find some other Tampa dating websites that will add a link to my sub-page as "Tampa Singles" and "Tampa Personals".

One thing I'm trying to figure out is how competitive different keyword combinations are. Is there a way to measure different keyword combinations so that I can manage to make it to the top of the SERP's and start getting at least a LITTLE traffic?

Thanks!

4:21 am on Sep 11, 2003 (gmt 0)

10+ Year Member



Thank you all. No confusion now. All I need to do is to make informative and interesting content embedded with keywords. Correct me if I am wrong.
Tupur
5:11 am on Sep 11, 2003 (gmt 0)

WebmasterWorld Senior Member marcia is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Reading the page out loud is a big help to see if it reads naturally. And don't use the exact phrase repetitively. Sprinkle the usage about logically; use the words in the phrase, and individually a few times by themselves.

Using the words in anchor text within the site navigation (sensibly, not over-doing) is intuitive for users. It's helpful, and should be done on a certain percentage of the inbound links to the site.

A really good way to get a feel is to spend a few hours digging around the Google cache for a variety of searches. Those highlighted words give a good, quick birds-eye view - keeping in mind that it's only part of the whole picture among all the variables used in scoring.

5:21 am on Sep 11, 2003 (gmt 0)

10+ Year Member



Great suggestion Marcia. Working on it.
5:27 am on Sep 11, 2003 (gmt 0)

10+ Year Member



My focus is India (travel). But India related search-terms counts are very low. Would it be effective if I use general keywords like "vacation plan" , " budget tours" "cheap vacation plans" etc?
 

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