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Hitwise today announced the launch of an industry first search marketing tool - Search Terms. An optional addition to your existing subscription, Search Terms draws on Hitwise's 8.4 million Internet users across 30 search engines.
Two types of reports are available within Search Terms:
1. Search Terms 'clicked on' to find a website
Search for the most popular 'keywords' used to find a website
• 2.11% of users who clicked through to www.ford.co.uk used the keywords 'ford ka' and www.google.co.uk was the most popular search engine
Evaluate the percentage of searches for a website against all searches within its category
• Of all searches to Automotive - Manufacturers websites, www.ford.co.uk captured 4.58%
2. Search Terms for an Industry
Search for the most popular 'keywords' used to find a specific industry
• 3.87% of users searching with the Automotive - Manufacturers searched on the keyword 'bmw'
• Searches within the Manufacturers sector accounted for 0.18% of all searches made within the Automotive category
As an existing Hitwise client, search terms can help you to cut down on the time spent planning your search marketing and help you to fully optimize your keyword campaigns.
What do you reckon?
You can identify the most popular:
1) Search Terms by date in any category/industry
2) Competitors search terms :)
And this is actual traffic (as opposed to ranking checking) AND its regional data, as its taken from local ISP's.
Sounds great! Any reviews yet?
I mean why would you want to bid on a keyphrase and share ownership of it with thousands of other sites?
I use a service that returns relevant laser targeted niche key phrases that are related to my pages. In addition, it shows the relative competitiveness of the keywords.
I mean whats the sense of bidding on a keyword that gets 4.8 % of the traffic if there are 10,000 other sites bidding for that keyword?
Anyway I wrote an article about it called How To Dodge the Competitive Keyword Bullet. If you look up Rob MacCurry on Google you can probably find the text of the article.
Or if you want a link to the site just email me.
Or just for fun. does anyone have a guess as to what service I am referring to?
It DOES, however, cost £1,000 per year and that is ON TOP of buying hitwise, which is even more expensive.
Not for the meak.
Dixon.
The methodology, however, is new. If a client has the budget, it means we can find out what keywords a company's largest competitor is currently RECEIVING traffic from, as opposed to optimising traffic from. Hitwise already tells us which majar sites are sending traffic to competitors / other sites, so it is starting to field itself as a serious alternative to Nielson NetRatings and the like.
It is still expensive - but only for small companies. For blue chips with 6 figure visitors a day to their site this would be money well spent. Actually - when sites get that big, they probably could do with this to see what is happening on their OWN site! log files become useless at these levels and most marketing departments can't even access their tracking systems.
Dixon.
