In just another feeble excuse to use our keywords on his site,

just look at what one of my competitors gives as his snail mail address....

[dmorison]

Yep, you guessed it:

keyword1 keyword2 House
123 Anystreet
Anytown
UK

Unbelievable.

[SinclairUser]

WOW! he lives right next door to me! Lol - sorry!

[Macguru]

A classic. But I dont see it as a "feable excuse". Geographic or regional elements are good in proximity of a targeted keyword. They are common elements that visitors use to refine a query.

[dmorison]

A classic. But I dont see it as a "feable excuse". Geographic or regional elements are good in proximity of a targeted keyword. They are common elements that visitors use to refine a query.

Sorry - agreed. I really meant "just another excuse", since his page is basically just our keywords repeated several hundred times anyway :(

[gmoney]

They probably also have the email:

[e-mail]

[Robert Charlton]

keyword1 keyword2 House
123 Anystreet
Anytown
UK

Can't comment about the rest of the page, but it seems like a solid strategy to me. For geographically targeted businesses, I regularly use the address block.

[dmorison]

I'd agree were it not that

a) given what these keywords are it makes a stupid name for a "House"

and

b) being familiar with UK postal addresses it does not actually give enough information for a postman to find it. Regardless of the fact that there is no postcode given.