Do we need Key Words?

Just how diverse could they get?

[Perplexed]

This is not a particularly serious question..... I can already hear all the ..." Ah, Yes, But....s.

Something happened recently which made me smile, but now it has happened several times.

I run a site about antique ceramics ( bear with me, I am not plugging, it is relevant ) and obviously the key words I use are related to this.

A month or two back I noticed in the logs that someone had reached my site with the searchwords "fake rolex" That brightened up my morning quite nicely but I didn't have the time to persue it just then.

Snce then it has happened half a dozen times so I started tracking down the article they were all going to and low and behold, buried deep in the text of an article about a short lived Victorian pottery I had made a comment about the products they made being copies of another factory. (This was why they had been short lived, the other factory closed them down ). I had asked the question "Did it matter? people who buy fake rolexes dont believe they are real.

If Google and the like search the text that deeply and dig up references like that then is there any point worrying about key words?

[gmoney]

If Google and the like search the text that deeply and dig up references like that then is there any point worrying about key words?

Your example highlights why I like to "worry" about keywords. "Fake Rolexes" is one of those keyword gems that has loads of searches and a relatively small amount of competition. Just the mention of it on a website can bring you traffic. Imagine the traffic a pawn shop or somebody could get if get if they were actually targeting that keyword.

[Perplexed]

Interesting point. It makes me smile each time it happens but perhaps it is trying to tell me something..... I will have to give this some thought, there must be similar phrases that are actually relevant to my site.

[gmoney]

Perplexed,

It would be funny to see if this page winds up getting traffic from the keyword fake rolexes since we have mentioned that keyword even more than you did. Maybe we could change the title to - Do we need Key Words like Fake Rolexes.

After my post we have used that keyword 4 times.

[Perplexed]

Funny that.... Whilst I was writing about the Fake Rolexes I was wondering if that phrase fake rolex would start fetching traffic here as well.

Perhaps we do do it PPC and buy a fake rolex between us.

( 7 )

[seo_sherpa]

To add to the conversation if you are getting traffic on FR is that relevant. Your site deals in antique ceramics. So in the long run how will your site benefit from the traffic on FR keyword. This traffic is here today & will die out tomorrow leaving the site positioning as it is.
So in such a scenario what should be done;

1)start trading in FR to get the temporary mileage & make some money(run an affiliate program or something)
2)Let the traffic be & concentrate on optimizing the site using the theme of maybe antique collections/historical artifacts etc.
Perplexed what do you intend doing in such a situation.

[Perplexed]

I dont intend doing anything, it is just an amusing anomaly that served to demonstrate the effectiveness ( or otherwise ) of Google. The visitors drawn by this are of no use to me, and my site is of no use to them. As I say, it just provided a bit of light relief.