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Keyword density in domain-names

multiple world and hypenated domain-names

         

Timol

10:35 am on May 4, 2003 (gmt 0)



Good morning!

I have a questiong rearding the combination of two keyphrases in a domain-name. Hopefully some of you can help me with this little problem.

Let's say I have a website that sells fresh carrots and carrot-cakes. But carrot-cake.com and fresh-carrot.com (with and without hypen) are already gone.
But fresh-carrot-cake.com and
freshcarrotcake.com are stil availale. How would my site - assuming of course that the pages themselves are also optimzed - do for the search-queries

carrot cake
fresh carrot
fresh carrots
and fresh carrot cake?

My assumption would be that my site would - all other things being equal - do less well then, say carrotcake.com but should still do quite o.k. since the search-terms are in the URL.

What do you think?

Thank you very much and regards.

Timo

takagi

11:08 am on May 4, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi Timol, welcome to Webmasterworld.

It could help to go for fresh-carrot-cake.com instead of freshcarrotcake.com. In the first case the 3 words 'fresh', 'carrot' and 'cake' are part of the URL. When somebody links to your site with the URL, the keywords will be part of the link text. That can help in getting a better ranking on the SERP (Search Engine Results Page). The word freshcarrotcake is just a 15-letter word.

I wouldn't say that either URL would do better for a search on "carrot cake" then carrot-cake.com (if all the rest of the site would be identical). A match for both keywords is a 100% match whereas for the 3 word URL it is a 67% match. Usually the title will also reflect the domain name, so that would only make it worse.

A search for "fresh carrot cake" would do better on the fresh-carrot-cake.com site.

The only reason to go for freshcarrotcake.com is a brand name.